Ecommerce Flashcards
Which of the following code elements should not precede pageview tracking?
- Initializing an Ecommerce Transaction
- Submitting an Ecommerce Transaction
If, as they normally do, the Ecommerce methods ga(‘ecommerce:addTransaction’), ga(‘ecommerce:addItem’), and ga(‘ecommerce:send’) appear on the same page as ga(‘send’, ‘pageview’), they must not precede ga(‘send’, ‘pageview’).
How would you determine which referring site has been generating greatest revenue?
Select the Ecommerce metric group in the Referral Traffic report
If have included the Ecommerce tracking code on your site and enabled Ecommerce tracking in your view, Ecommerce data appears in many reports outside of the Ecommerce reports themselves. To view Ecommerce data for specific referrers, you can select the Ecommerce metrics group in the Referral Traffic report.
There is no secondary dimension drop-down available in the Ecommerce Overview report (or in any of the Overview reports). The Multi-Channel Funnels reports relate to goals rather than Ecommerce.
Which of the following types of information do the Ecommerce reports display?
- Your Sales Revenue
- Most popular products
The Ecommerce reports provide a wide range of data, including:
- the products purchased from your online store
- your sales revenue
- your Ecommerce conversion rate
- the number of times people visited your site before purchasing
Which of the following statements about the placement of the Ecommerce tracking code is true?
If Ecommerce code appears on the same page as page tracking code, it has to follow the page tracking and therefore be placed lower on the page
What does the call to the _addTrans or ga(‘ecommerce:addTransaction’) method do?
Initially configure an Ecommerce transaction
The call to _addTrans in Google Analtyics Classic ? or ga(‘ecommerce:addTransaction’) in Google Analytics Universal ? configures an Ecommerce transaction to which _addItem adds specific items (one or more times) and that the call to _trackTrans finally submits.
The arguments to _addTrans provide details about the transaction, for example:
Which of these is Item Datas is required?
ID Name SKU Category Price Quanity
ID
Name
Which of these is Transaction Datas is required?
ID Affiliation Revenue Shipping Tax
ID
You have added the Ecommerce tracking code to the relevant pages on your site over 48 hours ago, but no information is showing in your reports. Which of the following could be preventing Ecommerce data from appearing?
- You have not enabled Ecommerce tracking for the view
- You have not added the Google Analytics tracking code to your receipt page
For a view to display Ecommerce transactions, you must enable Ecommerce tracking in the view Settings.
You also need to add the Google Analytics Tracking Code to the page that contains your Ecommerce tracking code, which is generally a receipt or thank-you page.
At which level in the admin screens is Ecommerce reporting enabled in Google Analytics?
View
In which reports can you select Ecommerce as a metric group?
Referral Traffic
Browser & OS
Landing Pages
If you are using Ecommerce tracking, on which page would you normally place the Ecommerce tracking code?
On the purchase confirmation or receipt page
Assuming that the Ecommerce code is in place and that your view is enabled for Ecommerce, in which reports does Ecommerce data appear?
- Audience > Technology > Browser & OS
- Traffic Sources > Sources > Referrals
- Behavior > Site Content > Landing Pages
Which metric could you use to most directly monitor sales activity on your website?
Ecommerce Conversion Rate
What does “transaction” usually refer to in Google analytics?
- Completion of Goal
- Completion of a goal that has an assigned value
- Form Submission
- E commerce Sale
E commerce Sale
Transaction is NOT a goal completion!
Which of the following metrics would be most relevant for an Ecommerce site? (select two)
- Average order value
2. Revenue
