Advanced Segments Flashcards
Where does Google Analytics store the timestamp of a visitor’s first visit?
The timestamp is stored in the __utma or _ga cookie
The __utma cookie (in Google Analytics Classic) or the _ga cookie (in Google Analytics Universal) locally stores a unique (but not personally identifiable) visitor ID in the visitor’s browser; a timestamp for the visitor’s initial, previous, and current visit; the number of sessions/visits that the visitor has initiated; and a domain identifier.
A number of Google Analytics reports, such as New vs. Returning and Frequency & Recency, rely on the __utma or _ga cookie.
Which of the following is the equation used by Google Analytics to calculate time spent on a page A if a visitor has viewed Page A and Page B and then left the site?
Page B timestamp - page A timestamp
Each time you load a Web page, your browser records a precise timestamp for that page. To calculate time on page, Google Analytics subtracts the difference between the timestamps for two consecutive pages. For example, if a visitor visits Page A at 10:01:25 A.M. and then Page B at 10:02:38 A.M., the time on page for Page A will be 00:01:13, or one minute and thirteen seconds.
By default, which of the following may Google Analytics count as direct traffic?
- A visitor clicks a link in an email newsletter
2. A visitor accesses a bookmark saved in the browser
In the Navigation Summary view, what does the Entrances percentage indicate?
How frequently this page was accessed as a landing page
In the Behavior > Site Content > All Pages > Navigation Summary view, the Entrances percentage shows how frequently that page was the first viewed in a visit – in other words, how often it served as a landing page vs. how often a preceding page was viewed.
What does an advanced segment enable you to do?
Isolate and analyze subsets of your traffic
Which of the following is NOT among the default selections available as advanced segments?
a. Returning Users
b. Paid Search Traffic
c. Visits without Transactions
d. Visits with Conversions
c. Visits without Transactions
Once you have created a custom advanced segment, from where in the Google Analytics interface can you access it?
- In custom reports
- in the Ecommerce reports
- In Goal Overview report
- In the segments section accessible in the view column of the admin page
How can you duplicate an existing custom segment for additional customization?
- Click Advanced Segments in a standard report, and then click Copy for that segment
- Click Advanced Segments in a custom report, and then click Copy for that segment
- Click Segments in the view column of the admin page, and then click Copy for that segment
You can share, edit, copy or delete a custom segment from the list of custom segments accessible from within a report. These options are also available when you click Segments in the view column of the admin page.
Which of the following metrics would you use to define an advanced segment for visits during which the visitor spent more than $100 on your site?
Goal Value and Revenue
How many advanced segments can you select at one time to directly compare in your reports?
4
Once you have applied an advanced segment, for how long does it stay applied?
Until you log off or deselect it
Once you’ve applied one or more advanced segments, they stay active as you navigate to other reports, and even to other views within the same property. The advanced segments remain applied until you deselect them, view reports in another account, or log off.
True or False
Advanced segments may help to identify trends that are obscured when data is aggregated
True
True or False
Advanced segments isolate subsets of your data
True
True or False
The same advanced segments are available to all users who access a view
False
By default, what does Google Analytics count as direct traffic?
- Visitor clicks a link in an email newsletter
- Visitor types the URL directly into the Browser address bar
- A Visitor accesses a bookmark saved in browser
