Accounts, Properties, and Views Flashcards
How would Google Analytics track a visitor who has visited your site previously but has deleted all browser cookies before returning to your site?
The visitor be tracked as a new visitor
Is Google Analytics capable of tracking mobile devices?
Yes, as long as the device is capable of executing JavaScript and storing cookies
Which of the following are ways in which you can set up a Google Analytics account?
Go to google.com/analytics and create an account
For how many Google Analytics accounts can you be added as an administrator?
Unlimited
Which access privileges in Google Analytics are normally granted to administrators only?
- Manage Users
2. Edit
If you manage Google Analytics for several organizations, how could you make sure they won’t be able to access each other’s reports?
- Create a separate account for each organization, and restrict access at the account level
- Create a separate property for each organization within the same account, and restrict access at the property level
How do you change your email login for your existing Google Analytics account?
- Create a new Google account and add your new account as an administrator to your Google Analytics account
- Add an alternate email address to your Google account
Why would you set up different views?
You need to apply different filters to raw traffic data
Multiple views for a single domain use the same:
UA Number
Why would you create multiple views for the same property?
- To capture different subsets of data for the same domain
2. To maintain an unfiltered backup of your raw data
Which of the following statements about adding new views is correct?
- A user with Edit rights at the property level can add a view only within a specific property
- A user with Edit rights at the account level can add a view anywhere in the Google Analytics account
You can manage access rights at the account, property, and view level. A user with Edit rights at the property level can add a view within that property, and a user with Edit rights at the account level can add a view to any property within that account.
You have created a new view for an existing property in Google Analytics. Which of the following could explain why no data is appearing in the view?
it has been less than 24 hours since you created the view
If you manage Google Analytics services for an ever growing number of separate clients, and you need to ensure administrator rights for representatives from each client organization in addition to your own administrator rights, which of the following is the recommended option for setting up Google Analytics for each client?
Ask an administrator within each organization to set up the Google Analytics account and provide you with administrator rights
Since administrator access can be granted only at the account level, it is not at all advisable to provide administrator access to an organization if other properties within the same account are tracking data for the websites of other organizations. In other words, even though a website corresponds with a separate Google Analytics property, you cannot restrict administrator access to a specific property within an account.
If you are managing the analytics for a limited number of organizations, you could set up separate Google Analytics accounts under your single Google login and provide administrator access to the organizations as needed. If, however, your client list is growing rapidly, you will soon reach the limit of 25 Google Analytics accounts created per Google login, so a better strategy would be for the organizations to set up their own Google Analytics accounts and to include you as an administrator.
Assuming no cross-domain tracking, which of the following are NOT standard practice?
- Tracking multiple websites within a single property
2. Tracking multiple websites within a single view
In Google Analytics, a property corresponds with a single
website and tracking code, and each view belongs to a single property, so it is not standard or recommended to track multiple websites within a single property or view.
Which of the following are possible uses of an additional view for the same Google Analytics property (that is, the same website)?
- Capturing traffic data from a single referrer
2. Tracking activity within a specific subdirectory
In Google Analytics can you view a single view that displays data for more than one website
No
In Google Analytics can you can track more than one website within a single account
Yes
In Google Analytics can you create multiple views that correspond to the same website
Yes
What could prevent you from creating a view in a Google Analytics account?
You do not have Edit rights
For each account how many Views can you have
50 or less is allowed
According to the terms of service, which of the following types of data are you not allowed to store in Google Analytics?
Visitor email addresses
In Google Analytics, UA-349823-3 represents:
a. An Account ID
b. Property ID
b. Property ID
If in Google Analytics the ID was UA-349823 without the dash and number then this would be the Account ID
What is the Google Analytics hierarchy from top to bottom?
Account > Property > View
Which of the following are ways in which you can set up a Google Analytics account?
- Google.com/analytics
2. Click on Tools and Analysis > Google Analytics within AdWords
Can you create an Analytics account in webmaster tools
No
For how many Google Analytics accounts can you be ADDED as an administrator?
Unlimited
If you manage Google Analytics for several organizations, how could you make sure they won’t be able to access each other’s reports?
- Create a separate account for each organization, and restrict access at the account level
- Create a separate property for each organization within the same account, and restrict access at the property level
How do you change your email login for your existing Google Analytics account?
- Create a new Google account and add your new account as an administrator to your Google Analytics account
- Add an alternate email address to your Google account
Multiple views for a single domain use the same:
UA Numbers
Is this True
- A user with Edit rights at the property level can add a view only within a specific property
- A user with Edit rights at the account level can add a view anywhere in the Google Analytics account
Yes
If you manage Google Analytics services for an ever growing number of separate clients, and you need to ensure administrator rights for representatives from each client organization in addition to your own administrator rights, which of the following is the recommended option for setting up Google Analytics for each client?
Ask an administrator within each organization to set up the Google Analytics account and provide you with administrator rights
Assuming no cross-domain tracking, which of the following are NOT standard practice?
a. Tracking multiple websites within a single account
b. Tracking multiple websites within a single property
c. Tracking multiple websites within a single view
d. Tracking the same website in multiple views
b. Tracking multiple websites within a single property
c. Tracking multiple websites within a single view
What are some possible uses of an additional view for the same Google Analytics property (that is, the same website)?
- Selectively allowing Edit access
- Capturing traffic data from a single referrer
- Tracking activity within a specific subdirectory
Can you aggregate data from multiple accounts into a single view
No you cannot
Can a single view display data for more than one website
Yes
What could prevent you from creating a view in a Google Analytics account?
- You do not have edit rights
2. The maximum number of views has already been created within the account
