GA DA U5 - 2 Behavior Reporting

Question 1

Behavior Reports is how users interact with your website or

Answer 1

App

Question 2

By clicking on the Behavior > Site Content > All Pages you can click on the

Answer 2

Page Title to quickly find low performing pages that need improvement, or are high performing

Question 3

The Behavior > Site Content > Content Drill down report groups

Answer 3

pages according to directory.

By using this you can click on the link and see how your content in certain section of your site is performing.

Question 4

If you incorporate Flash, AJAX, or other types of intereactive elements you can may wish to know how visitors use them in the

Answer 4

The Behavior > Events > Top Events

Question 5

The Events Reports provide a non-

Answer 5

non-pageview based approach to tracking interactivity

Question 6

Events are users interactions with content that can be tracked

Answer 6

independently from a page or a screen like downloads, widgets, gadgets, Flash elements, AJAX elements, and video plays

Question 7

Event tracking is available for both web and

Answer 7

app properties but require additional coding

Question 8

The Behavior > Site Search > Search Terms are great to give you ideas for

Answer 8

keywords that might also help drive traffic. This has to be implement by a developer to be able to track on GA

This can also help in improving your site navigation

Question 9

WIth The Behavior > Site Search > Search Terms you can also see the Search Term and

Answer 9

Refined Keyword that people input to find what they are looking for.

Question 10

The Behavior > Site Search > Search Terms in the report you have Total Unique Searches. What is this

Answer 10

The metric that counts the number of times your site search was used. This excludes muliple seachs on the same keyword during the same visit.

Question 11

The Behavior > Site Search > Search Terms in the report you have Results Page Views. What is this

Answer 11

Results your users visit after conducting a search.

Question 12

The Behavior > Site Search > Search Terms in the report you have Search Refinement. What is this

Answer 12

The number of times your visitor searched again immediately after performing a search

Question 13

The Behavior > Site Search > Search Terms in the report you have Time after Search. What is this

Answer 13

Time your visitors spent after performing a search

Question 14

The Behavior > Site Search > Search Terms in the report you have Search Depth. What is this

Answer 14

Number of pages your visitors visited after performing a search

Question 15

Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user’s visit?

 All Pages
 Content Drilldown
 Landing Pages
 Exit Pages
 Site Speed
 Site Search
 Events

Answer 15

Landing Pages

Question 16

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

 All Pages
 Content Drilldown
 Landing Pages
 Exit Pages
 Site Speed
 Site Search
 Events

Answer 16

Site Search

Question 17

In order to see data in the Events reports, which of the following must you do in addition to implementing the standard Google Analytics tracking code on your site?

Set up Event Tracking on the Account settings page and specify which types of events you want to track
Set up Event Tracking on the Property settings page and specify which types of events you want to track
Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event
None of the above. Events are automatically tracked with the standard Google Analytics tracking code.

Answer 17

Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event

Question 18

The Site Search reports show:

how visitors search your site
traffic coming from search engines
traffic coming from Google organic search
traffic coming from Google paid search

Answer 18

how visitors search your site