Demographics and Interest Reports

Question 1

Which of the following steps are either required for implementing the Demographics and Interests reports in Google Analytics?

Answer 1

1. Modify the GA tacking code

2. Update the privacy policy on your website

Question 2

Which of the following are available as Interests reports?

Answer 2

1. Affinity Categories
2. In-Market Segments

Affinity Categories and In-Market Segments appear as Interests reports.

Purchase History may correspond indirectly with In-Market Segments but does not appear as a separately named report. Professional Interests does not appear as either a Demographics or Interests report.