GA DA U2 - Conversions and conversion attribution

Question 1

Email signup: Create a URL Destination goal and define your

Answer 1

“Thank you for signing up” page as the goal page. Establish a value for this goal. This value will be used to calculate Avg Session Value in your reports. To determine a value, evaluate how often the users who reach the goal become customers. For example, if 10% of email signups eventually result in a purchase, and your average transaction is $50, you might assign $5 (i.e. 10% of $50) to your “Signed up for email” goal.

Question 2

Created account: Create a URL Destination goal and define your “Account setup completed” page as the goal page.

Answer 2

Create a funnel for the goal. Add a funnel step for each step in the account creation process.

Question 3

Browsed site extensively: Create a Pages/Session goal. The number of pages that you set as a threshold for this goal will depend upon your site and what you consider to be extensive browsing. Ask yourself how many

Answer 3

pages eventual customers view before purchase and set that number as your threshold.

Question 4

PDF Download: You’ll need to track each download as a Google Analytics event. Edit your site code and add an

Answer 4

onClick event to the download link. The onClick event needs to send a Google Analytics event. Then, create an Event goal which refers to the Google Analytics event category/action that was triggered by the link.

Question 5

Your business’ objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

 Visits
 Ecommerce conversion rate
 Page value
 Bounce rate
 Pages / visit

Answer 5

Ecommerce conversion rate

Question 6

You run a heavy machinery business and use your website to generate sales leads for high priced items. Which of the following actions below would you consider the main “macro conversion” for your site?

A potential customer visits a lead form, but doesn’t fill it out or submit it.
A potential customer fills out and submits a lead form.
A potential customer downloads a spec sheet for one of your machines.
A potential customer signs up for your weekly newsletter.
A potential customer joins your social media community.

Answer 6

A potential customer fills out and submits a lead form.