Audience Reports

Question 1

Is it possible to change the default session timeout value from the 30 minutes to 1 hour?

Answer 1

Yes, you can change the session setting in the Google Analytics Universal property admin

More specific - Property > .js Tracking Info > Session Timeout

Question 2

What does “session” mean in Google Analytics?

Answer 2

A period of interaction between a visitor and a website

In Google Analytics, a session, or visit, is a period of interaction between a visitor and a website. The default timeout for a session is 30 minutes, but the timeout is refreshed for another 30 minutes with each new pageview, event, or Ecommerce transaction.

Question 3

If a visitor accesses your site, goes to dinner without closing the browser, and returns one hour later to view additional pages on your site, how would Google Analytics record this activity?

a. 2 visits, 2 unique visitors
b. 1 visits, 1 unique visitors
c. 2 visits, 1 unique visitors
d. 1 visits, 2 unique visitors

Answer 3

c. 2 visits, 1 unique visitors

If a visitor is inactive for over 30 minutes and then returns to browse the site, Google Analytics will record two visits. Because the visitor is using the same browser (and has not cleared cookies), the second visit would still be associated with the same unique visitor as the first visit.

Question 4

In which section of Google Analytics can you view demographic data?

Answer 4

Audience