GA APP U1

Question 1

A Software development kit called an SDK collects data from a

Answer 1

Mobile app. As opposed to javascript for websites

Question 2

What are the four main parts of the Google Analytics platform?

Collection, Processing, Continuation, and Reporting
Configuration, Processing, Reporting, and Recollection
Configuration, Collection, Progressing, and Reporting
Collection, Configuration, Processing, and Reporting

Answer 2

Collection, Configuration, Processing, and Reporting

Question 3

During data Processing, Google Analytics:

transforms the raw data from Collection using the Configuration settings
collects the data from Analytics tracking code added to a website, mobile application or other digital environment
lets you access and analyze your data using the Reporting interface
lets you adjust Configuration settings before data is collected

Answer 3

transforms the raw data from Collection using the Configuration settings

Question 4

Once your Google Analytics data has been processed, it can not be changed.

True
False

Answer 4

True

Question 5

What is the hierarchy of the Google Analytics data model?

Interactions > Users > Sessions
Sessions > Users > Interactions
Users > Sessions > Interactions
Sessions > Visitors > Interactions

Answer 5

Users > Sessions > Interactions

Question 6

In Users > Sessions > Interactions what does the session mean

Answer 6

The time of visit on the web page

Question 7

Which of the following are “hit” types tracked by Google Analytics? (select all that apply)

Pageviews
Reservations
Events
Transactions

Answer 7

Pageviews
Events
Transactions