iPass Mock Exam 2 Flashcards
Which characters would you use in a regular expression to enclose a set of several characters and define a match for a single one of those characters?
a. []
b. ()
c. {}
d. **
a. []
If you specify a value for your goals, which metrics can Google Analytics calculate?
- Goal Value
- Average Order Value
- Revenue Per Click
Which of the following metrics are based on the sum of goal value and Ecommerce revenue?
a. AdWords ROI (Return on Investment)
b. AdWords RPC (Revenue Per Click)
c. Page Value
d. Per Visit Value
a. AdWords ROI (Return on Investment)
b. AdWords RPC (Revenue Per Click)
c. Page Value
What is the default period within which Google Analytics that can attribute a conversion to a specific campaign or traffic source?
6 months
To visualize the relationship between two different metrics over time, which feature should you use?
Multi-line graphs
Which of the following correctly describe differences between advanced segments and filtered views?
a. View filters are irreversible for data that has already been captured, whereas advanced segments can be applied and removed dynamically for any time period
b. Filtered views can only be viewed one at a time (within a single browser tab), whereas advanced segments can be compared directly within a single report
c. Advanced segments can be applied to historical data, whereas filtered views only filter data going forward
d. Advanced segments apply to all users who access the reports, whereas view filters apply only to the user who created them
a. View filters are irreversible for data that has already been captured, whereas advanced segments can be applied and removed dynamically for any time period Correct answer
b. Filtered views can only be viewed one at a time (within a single browser tab), whereas advanced segments can be compared directly within a single report Correct answer
c. Advanced segments can be applied to historical data, whereas filtered views only filter data going forward Correct answer selected
If your company has two websites and two mobile apps that you want to track separately, how would you set up your tracking in Google Analytics?
One account with four properties
Why can Analytics NOT track activity across two domains by default?
It uses first-party cookies
When you’re adding metrics and dimensions to a custom report, why would a metric or dimension be greyed out?
Certain combinations of metrics and dimensions are not allowed
Which of the following statements about Visit Duration and Average Visit Duration in Google Analytics is true?
a. Visit Duration is used as a dimension, and Average Visit Duration is used as a metric
b. Visit Duration is used as a metric, and Average Visit Duration is used as a dimension 0 %
c. Visit Duration and Average Visit Duration are both used as metrics
a. Visit Duration is used as a dimension, and Average Visit Duration is used as a metric
If a visitor comes to your site, views page 1 and then page 2, and then returns to page 1, how many pageviews would Google Analytics count for this visit?
3
From where does Google Analytics obtain data used to organize the demographics and interests reports?
DoubleClick cookie
Which regular expression would match any string of indeterminate length?
.?
.*
.+
.+
.*
Which of the following is considered best-practice when tracking events?
a. Create a hierarchy of categories, actions, and labels
b, Create custom reports based on your events
c. Set up a duplicate view that filters out everything except tracked events
a. Create a hierarchy of categories, actions, and labels
Which of the following dimensions should you take into consideration when redesigning a website?
Screen Resolution
Browser
Device Category
Language
All are Correct
Screen Resolution
Browser
Device Category
Language
