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Google Analytics IQ > GA APP U3 > Flashcards

GA APP U3 Flashcards

1
Q

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

users and sessions
cohorts and interactions
registered users and browsers
purchasers and browsers

A

users and sessions

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2
Q

Third-party data may be joined with the Google Analytics data collected via the tracking code.

True
False

A

True

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3
Q

During aggregation, Google Analytics:

exports the collected data into a Google Spreadsheet
organizes the collected data into pivot tables
organizes the collected data within database tables
samples the data immediately

A

organizes the collected data within database tables

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4
Q

Processing & configuration overview

What are the four key components when GA processes data

A
  1. Data is organized into users and sessions
  2. imported data is joined with GA data
  3. Additional configurations are applied
  4. Data is aggregated into tables
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5
Q

How does google detect a new user and returning user.

A

New user = a new ID is detected

Returning user = already has an existing ID

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6
Q

A returning ssers can have a new GA ID when the user clears their

A

cookies.

Then GA will set a new ID instead of a returning user.

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7
Q

Can a single user have multiple sessions

A

Yes

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8
Q

A sessions ends automatically after

A

30 minutes, called session timeout

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9
Q

Can you change the Session settings? And if so where?

A

Yes you can change it in the Sessions Settings > Timeout Handling > Session Timeout

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10
Q

How is Google Analytics able to determine if a group of website interactions are all from the same user device?

By detecting what city, operating system and browser the hits come from
By setting a unique ID for the device that is attached to each hit
By grouping together all hits that are collected within a 30 minute time period
Google Analytics is not able to detect if a group of interactions are from the same user device

A

By setting a unique ID for the device that is attached to each hit

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11
Q

Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

True
False

A

True

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12
Q

A session in Google Analytics consists of:

The reports generated by users over a specific period of time
Interactions or hits from a specific user for all time
Interactions or hits from a specific user over a defined period of time
A group of users getting together in person to discuss analytics

A

Interactions or hits from a specific user over a defined period of time

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13
Q

By default, an Analytics session ends when inactive for:

15 minutes
30 minutes
45 minutes
60 minutes

A

30 minutes

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14
Q

Two ways to add data onto GA is by

A

Account Linking
Data Import

You can set this in the Admin > Configuration Settings

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15
Q

Examples of account linking

A

AdWords
AdSense
Webmaster Tools

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16
Q

Examples of Data Import

A

Advertising data
customer data
product data
Any other data

17
Q

For data imports you must have a _______ in the data report

A

A Key from GA

They KEY is the common element that connects the two sets of data

18
Q

What are the two ways for Data Imports

A

Dimension widening

Cost Data Import

19
Q

Example of Dimension widening data imports

A

Author, Topic and Page URL

The Key would be the Page URL since they would be the same and is the common element that connects the two sets of data

20
Q

You can upload Dimension widening by spreadsheet or by

A

Google Analytics API

21
Q

Cost Data Import is just like AdWords reports but for non-adwords campaigns. Here are some examples

A

The Key would be

Campaign source: e.g. Yahoo, Bing, Facebook
Campagin Medium: e.g. CPC, display

The other data that is not the key can be
Clicks
Impressions
Cost

22
Q

How can you add data to Google Analytics from other sources? (select all that apply)

Link your AdWords account to Google Analytics to import advertising data
Use Cost Data Upload to import click and cost data from non-AdWords campaigns
Import a .csv file into Google Analytics to attach new dimensions to existing dimensions
Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account

A

Link your AdWords account to Google Analytics to import advertising data
Use Cost Data Upload to import click and cost data from non-AdWords campaigns
Import a .csv file into Google Analytics to attach new dimensions to existing dimensions

23
Q

To add external data to Google Analytics using the Data Import feature, you must have:

a key that links the imported data with Google Analytics
a key that links the imported data with your AdWords account
an SDK that links the imported data with Google Analytics
an API that links the imported data with your AdWords account

A

a key that links the imported data with Google Analytics

24
Q

What are the two methods of importing external data into Google Analytics using Dimension Widening? (select all that apply)

Linking to Google Spreadsheets
Using the Mobile SDKs
Using the API
Uploading a spreadsheet or CSV file

A

Using the API

Uploading a spreadsheet or CSV file

25
Q

With grouping, you can aggregate certain pieces of data

A

aggregate certain pieces of data together so you can analyze the collective performance

26
Q

With Grouping you can create what two groups

A

Channel Grouping

Content Grouping

27
Q

Show example of Channel Grouping

A

Display - DoubleClick, publishersite.com
Social - Google +, Facebook, Twitter
Email - Newsletter, Promotion
Paid Search - Yahoo, Bing, Google

28
Q

Show example of Show example of Content Grouping

A

Example Ecommerce Business

Group products pages together like tshirts, jeans and hats into a group called Product Pages

Group all blogs into Content Pages

29
Q

Which of the following are configurations that permanently modify your data during the processing stage? (select all that apply)

 Channel Groups
 Content Groups
 Custom Reports
 Filters
 Goals
 Javascript Customization
A

Channel Groups
Content Groups
Filters
Goals

30
Q

Filters can modify the data in your Google Analytics reports by: (select all that apply)

including data
excluding data
exporting data
changing how data looks in reports

A

including data
excluding data
changing how data looks in reports

31
Q

Google Analytics Goals let you specify:

which users are likely to convert
which interactions should be used to calculate conversions
which users spend the most time on your home page
which page or screen is the first of a user’s visit

A

which interactions should be used to calculate conversions

32
Q

Which types of groups can you create in Google Analytics? (select all that apply)

Channel Groups
Conversion Groups
Content Groups
Conversation Groups

A

Channel Groups

Content Groups

Google Analytics IQ (42 decks)

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