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Google Analytics IQ > iPass Mock Exam 1 > Flashcards

iPass Mock Exam 1 Flashcards

1
Q

How frequently can scheduled email reports be delivered?

A 
Once
Daily
Weekly
Monthly
Quarterly
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2
Q

Which of the following dimensions are available for AdWords traffic only?

a. Placement Domain
b. Query Match Type
c. Matched Search Query
d. Keyword Position

A

All are Correct

a. Placement Domain
b. Query Match Type
c. Matched Search Query
d. Keyword Position

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3
Q

Which of the following is NOT an Ecommerce method? (Methods appear in Classic and Universal syntax).

A

_trackItem or ga(‘ecommerce:sendItem’)

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4
Q

Where in Google Analytics can you enable site search tracking?

A

in view settings

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5
Q

Which of the following are available as primary dimensions in the AdWords Day Parts report?

a. minute
b. day of month
c. hour
d. day of week

A

c. hour

d. day of week

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6
Q

Where in the Google Analytics interface can you access help screens related to the report that you are currently viewing?

A
  1. You can hover over the metric names below the over-time graph to display contextual popup help
  2. You can click Help in the top navigation
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7
Q

Which of the following are required arguments in the call to _addTrans or ga(‘ecommerce:addTransaction’)?

a. tax
b. total
c. order ID
d. country

A

b. total

c. order ID

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8
Q

Which of the following reasons could help to explain the difference between Visits and Clicks displayed on the Clicks tab of the AdWords Campaigns report?

a. After clicking on an AdWords ad, some visitors quickly navigated away from your site before the Google Analytics tracking code executed.
b. The landing page is missing the Google Analytics tracking code
c. A percentage of return visitors to your site clear their browser cookies before returning.
d. Some visitors who originated from AdWords later returned through direct visits

A

a. After clicking on an AdWords ad, some visitors quickly navigated away from your site before the Google Analytics tracking code executed.
b. The landing page is missing the Google Analytics tracking code
d. Some visitors who originated from AdWords later returned through direct visits

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9
Q

For which platforms is a Google Analytics plugin or module available?

A. Drupal
B. Android
C. Wordpress
D. Blogger

A

A. Drupal
C. Wordpress
D. Blogger

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10
Q

For a given page, how is Page Value calculated?

A

(goal value + Ecommerce revenue generated on or after a pageview) / unique pageviews

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11
Q

A unique PAGE-VIEW is defined as:

A

the number of sessions during which that PAGE!!! was viewed one or more times

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12
Q

In a REGEX what does $ represent

A

End of text string

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13
Q

If a visitor views page A and then page B and then leaves the site, how does Google Analytics calculate the time spent on page B?

A

This CANNOT be calculated since person did not go to page C. Therefore, page B does have a timestamp. Only Page A has a timestamp

Note:

The Time on page B for this visit would be 0 seconds, because there is no subsequent time stamp that Google Analytics can use to calculate the actual time on page.

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14
Q

You are running a correctly tagged email campaign that refers visitors to your website, but you suspect that some of the visitors are later returning to your site by typing your Web address directly into the browser.

How can you attribute the direct return visits, including any purchases, to the original campaign clickthrough?

A. Tag the URL in the email as “nooveride”
B. Google Analytics does this by default

A

B. Google Analytics does this by default

By default, Google Analytics attributes a visit, including conversions and sales, to the last traffic source (as part of the last-click attribution model). An exception to this rule is a direct visit. If a visitor returns to a site directly, the last traffic source before the direct visit will carry over to the new visit.

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15
Q

To display all traffic from the United States except for Alaska and Hawaii, which of the following could you apply to your view?

a. One Exclude Filter
b. Two Exclude Filters
c. Either of the above

A

c. Either of the above

In this case, you could apply separate Exclude filters for Alaska or Hawaii, or you could apply a single Exclude filter using Alaska|Hawaii as a regular expression.

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16
Q

Under which conditions would Google Analytics still attribute a new visit to a campaign discontinued two months ago?

a. The visitor has not deleted cookies
b. The visitor returns to your site as a direct visitor
c. The visitor logs into your site
d. The visitor uses the same browser

A

a. The visitor has not deleted cookies
b. The visitor returns to your site as a direct visitor
d. The visitor uses the same browser

17
Q

Which metrics can appear in the Demographics and Interests reports? (select all that apply)

a. New visits
b. Pageviews
c. Goal 1 Conversion Rate
d. Bounce Rate

A

a. New visits
c. Goal 1 Conversion Rate
d. Bounce Rate

Pageviews appears as a metric in the Behavior > Site Content reports.

18
Q

Which information can you display in the Goal Flow report?

a. How mobile visitors naviage yoru goal funnels
b. How many visitor enter your funnel from specific sources
c. if visitors return from lower steps in hte funnel back to higher steps
d. Where visitors enter and exit your goal funnels

A

All are Correct

a. How mobile visitors naviage yoru goal funnels
b. How many visitor enter your funnel from specific sources
c. if visitors return from lower steps in hte funnel back to higher steps
d. Where visitors enter and exit your goal funnels

19
Q

Which of the following constitute digital analytics?

a. Continual improvement
b. Competitor analysis
c. Qualitative data analysis
d. Quantitative data analysis

A

All are correct

a. Continual improvement
b. Competitor analysis
c. Qualitative data analysis
d. Quantitative data analysis

20
Q

What can the Site Search > Search Terms report indicate?

A
  1. Time spent on site and pages viewed after search
  2. New keywors that you hadn’t previously thought of for external marketing campaigns.
  3. Goal conversions rates per search term.
21
Q

Which Google Analytics report groups visitors according to the gap between their first visits and eventual conversions?

A

Time lag

22
Q

What are the main advantages of using event tracking rather than virtual pageviews

A
  1. Events do not generate extra pageviews
  2. Events are tracked in their own reports
  3. Events are created with multiple arguments and can therefore be more easily categorized.
23
Q

How long after you have installed the Google Analytics tracking code could it take for data to appear in your reports?

A

24 hours

24
Q

In Google Tag Manager, which of the following statements about macros are true? (select all that apply)

a. marcos represent different tag types
b. macros can refer to specific details about web pages
c. you have to define all macros yourself
d. you can use macros to define firing rules and to populate values in your tags.

A

a. marcos represent different tag types
b. macros can refer to specific details about web pages
d. you can use macros to define firing rules and to populate values in your tags.

25
Q

For which of the following types of data could you not define an advanced segment?

A

time of day

26
Q

Which of the following metrics could a Google Analytics goal help to calculate?

a. the percentage of return visits
b. the percentage of visits during which the visitor downloaded a brochure
c. b. the percentage of visits that lasted more than 4 minutes
d. b. the percentage of visits that resulted in an account signup

A

b. the percentage of visits during which the visitor downloaded a brochure
c. b. the percentage of visits that lasted more than 4 minutes
d. b. the percentage of visits that resulted in an account signup

27
Q

What is the most accurate description of a cookie?

A

a text file stored by a web browser

28
Q

Which of the following can you display as the primary dimension in the Multi-Channel Funnels reports and the Attribution Model Comparison Tool? (select all that apply)

a. MCF (multi channel funnel) channel grouping
b. adwords campaign
c. medium
d. source

A

All are Correct

a. MCF (multi channel funnel) channel grouping
b. adwords campaign
c. medium
d. source

29
Q

How do you determine if a keyword’s position has affected its performance?

A

Through the Keyword Positions report in Google Analytics

30
Q

What is the main purpose of the Navigation Summary report?

A

To help understand how visitors move through the site

Google Analytics IQ (42 decks)

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