GA DA U5 Flashcards
The Data view is the
default option for most reports
Percentage view creates a
Pie Chart based on data
The performance view shows a
Bar graph of your data, you can adjusts any metric you select
The comparision view allsow you to quickly see whether each entry is performing above or
below average
Pivot view creates a pivot value in which both rows and columns can break
out dimension values
The Plot Row allows to display items in the
graph.
By default rows show
10 rows but can be increased
Which of the following reporting tools would you use to show the dimension “city” next to the dimension “source” in a report?
Date comparison Table filter Table sort Plot rows Primary dimension Secondary dimension Pie chart Pivot table
Secondary dimension
Which of the following reporting tools would you use to show two rows of data on the same graph?
Date comparison Table filter Table sort Plot rows Primary dimension Secondary dimension Pie chart Pivot table
Plot rows
Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?
Date comparison Table filter Table sort Plot rows Primary dimension Secondary dimension Pie chart Pivot table
Table filter
Which of the following reporting tools would you use to show two date ranges on the same graph?
Date comparison Table filter Table sort Plot rows Primary dimension Secondary dimension Pie chart Pivot table
Date comparison
Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?
Location reports Language Frequency & Recency reports New vs. Returning reports Engagement reports Browser & OS reports Mobile reports
New vs. Returning reports
Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?
Location reports Language Frequency & Recency reports New vs. Returning reports Engagement reports Browser & OS reports Mobile reports
Mobile reports
Which of the following Audience reports would you use to see how often users return to your site?
Location reports Language Frequency & Recency reports New vs. Returning reports Engagement reports Browser & OS reports Mobile reports
Frequency & Recency reports
GA rewards a conversion to the preview
referral that most recently preceded the conversion
To see your goal conversion rate for all of your site traffic reported by just the dimension “Medium” in the Acquisition reports you can:
Check all that apply.
Change the primary dimension in the Channel report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Change the primary dimension in the All Traffic report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Change the primary dimension in the Campaigns report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
None of these. You can only see the the goal conversion rate in the Conversions reports.
Change the primary dimension in the Channel report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Change the primary dimension in the All Traffic report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Which of the following types of traffic will show in the “Campaigns” report?
Check all that apply
Visits from Google AdWords campaigns that have autotagging enabled
Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
Visits from all links tagged with the parameter utm_medium=cpc
Visits from all links tagged with the utm_campaign parameter
Visits from Google AdWords campaigns that have autotagging enabled
Visits from all links tagged with the utm_campaign parameter
True or False. It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.
True
False
True
What does RPC mean
Revenue Per Click
If you have 1200 visits but 1100 clicks this means
That people have bookmarked your site and did not click a link to get to your site
If you have more Clicks that Visits (Sessions Now) you that means your GA
GA Tracking code is not installed correctly or
Visitors have navigated away before the Google analytic tracking code was executed.
Users must have javascripts, images, and cookies to be tracked. But clicks will still be counted by google anlaytics
RPC, ROI and Margin can help you assess Keyword
Keyword Profitably
If you have RPC of $0.00 and ROI of -100% make sure to have
set goals values and eCommerce tracking
Can you set bid adjustments on GA.
and if so which ones
- Yes
2. Device, Locations, Ad Schedule
On GA how can you see the Adwords Ad Distribution Network
By going to Ad Words > Destination URL > Ad Distribution Network.
This will allow you to see the distribution networks such as
Google Search
Search Partners
Content
On GA the Adwords Placements allows you to view
automatic placements and managed placements report. It will also show Placement Domains and Placement URLs
On GA the Adwords Keyword Positions allows you to view
see the bounce rates for keywords. and see if the positions are working or not
Which of the following Google Analytics dimensions are only available for AdWords traffic?
Check all that apply. Medium Matched Search Query Query Match Type Placement Domain Source Keyword Position Campaign
Matched Search Query
Query Match Type
Placement Domain
Keyword Position
Which of the following AdWords reports would you use to investigate whether you should modify your bidding during certain hours of the day to optimize conversions?
Campaigns AdWords Keywords Matched Search Queries Day Parts Destination URLs Placements Keyword Positions
Day Parts
Which of the following are possible ways to view the dimension “Ad Content” in your Google Analytics AdWords reports?
Check all that apply. Switch the primary dimension in the AdWords Campaigns report to "Ad Content" Switch the primary dimension in the AdWords Keywords report to "Ad Content" Add "Ad Content" to the Campaigns report as a secondary dimension Add "Ad Content" to the Placements report as a secondary dimension
Switch the primary dimension in the AdWords Keywords report to “Ad Content”
Add “Ad Content” to the Campaigns report as a secondary dimension
Add “Ad Content” to the Placements report as a secondary dimension
