GA DA U5

Question 1

The Data view is the

Answer 1

default option for most reports

Question 2

Percentage view creates a

Answer 2

Pie Chart based on data

Question 3

The performance view shows a

Answer 3

Bar graph of your data, you can adjusts any metric you select

Question 4

The comparision view allsow you to quickly see whether each entry is performing above or

Answer 4

below average

Question 5

Pivot view creates a pivot value in which both rows and columns can break

Answer 5

out dimension values

Question 6

The Plot Row allows to display items in the

Answer 6

graph.

Question 7

By default rows show

Answer 7

10 rows but can be increased

Question 8

Which of the following reporting tools would you use to show the dimension “city” next to the dimension “source” in a report?

 Date comparison
 Table filter
 Table sort
 Plot rows
 Primary dimension
 Secondary dimension
 Pie chart
 Pivot table

Answer 8

Secondary dimension

Question 9

Which of the following reporting tools would you use to show two rows of data on the same graph?

 Date comparison
 Table filter
 Table sort
 Plot rows
 Primary dimension
 Secondary dimension
 Pie chart
 Pivot table

Answer 9

Plot rows

Question 10

Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?

 Date comparison
 Table filter
 Table sort
 Plot rows
 Primary dimension
 Secondary dimension
 Pie chart
 Pivot table

Answer 10

Table filter

Question 11

Which of the following reporting tools would you use to show two date ranges on the same graph?

 Date comparison
 Table filter
 Table sort
 Plot rows
 Primary dimension
 Secondary dimension
 Pie chart
 Pivot table

Answer 11

Date comparison

Question 12

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

 Location reports
 Language
 Frequency & Recency reports
 New vs. Returning reports
 Engagement reports
 Browser & OS reports
 Mobile reports

Answer 12

New vs. Returning reports

Question 13

Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?

 Location reports
 Language
 Frequency & Recency reports
 New vs. Returning reports
 Engagement reports
 Browser & OS reports
 Mobile reports

Answer 13

Mobile reports

Question 14

Which of the following Audience reports would you use to see how often users return to your site?

 Location reports
 Language
 Frequency & Recency reports
 New vs. Returning reports
 Engagement reports
 Browser & OS reports
 Mobile reports

Answer 14

Frequency & Recency reports

Question 15

GA rewards a conversion to the preview

Answer 15

referral that most recently preceded the conversion

Question 16

To see your goal conversion rate for all of your site traffic reported by just the dimension “Medium” in the Acquisition reports you can:

Check all that apply.
Change the primary dimension in the Channel report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Change the primary dimension in the All Traffic report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Change the primary dimension in the Campaigns report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
None of these. You can only see the the goal conversion rate in the Conversions reports.

Answer 16

Change the primary dimension in the Channel report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Change the primary dimension in the All Traffic report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups

Question 17

Which of the following types of traffic will show in the “Campaigns” report?

Check all that apply
Visits from Google AdWords campaigns that have autotagging enabled
Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
Visits from all links tagged with the parameter utm_medium=cpc
Visits from all links tagged with the utm_campaign parameter

Answer 17

Visits from Google AdWords campaigns that have autotagging enabled

Visits from all links tagged with the utm_campaign parameter

Question 18

True or False. It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.

True
False

Answer 18

True

Question 19

What does RPC mean

Answer 19

Revenue Per Click

Question 20

If you have 1200 visits but 1100 clicks this means

Answer 20

That people have bookmarked your site and did not click a link to get to your site

Question 21

If you have more Clicks that Visits (Sessions Now) you that means your GA

Answer 21

GA Tracking code is not installed correctly or

Visitors have navigated away before the Google analytic tracking code was executed.

Users must have javascripts, images, and cookies to be tracked. But clicks will still be counted by google anlaytics

Question 22

RPC, ROI and Margin can help you assess Keyword

Answer 22

Keyword Profitably

Question 23

If you have RPC of $0.00 and ROI of -100% make sure to have

Answer 23

set goals values and eCommerce tracking

Question 24

Can you set bid adjustments on GA.

and if so which ones

Answer 24

1. Yes

2. Device, Locations, Ad Schedule

Question 25

On GA how can you see the Adwords Ad Distribution Network

Answer 25

By going to Ad Words > Destination URL > Ad Distribution Network.

This will allow you to see the distribution networks such as
Google Search
Search Partners
Content

Question 26

On GA the Adwords Placements allows you to view

Answer 26

automatic placements and managed placements report. It will also show Placement Domains and Placement URLs

Question 27

On GA the Adwords Keyword Positions allows you to view

Answer 27

see the bounce rates for keywords. and see if the positions are working or not

Question 28

Which of the following Google Analytics dimensions are only available for AdWords traffic?

Check all that apply.
 Medium
 Matched Search Query
 Query Match Type
 Placement Domain
 Source
 Keyword Position
 Campaign

Answer 28

Matched Search Query
Query Match Type
Placement Domain
Keyword Position

Question 29

Which of the following AdWords reports would you use to investigate whether you should modify your bidding during certain hours of the day to optimize conversions?

 Campaigns
 AdWords Keywords
 Matched Search Queries
 Day Parts
 Destination URLs
 Placements
 Keyword Positions

Answer 29

Day Parts

Question 30

Which of the following are possible ways to view the dimension “Ad Content” in your Google Analytics AdWords reports?

Check all that apply.
 Switch the primary dimension in the AdWords Campaigns report to "Ad Content"
 Switch the primary dimension in the AdWords Keywords report to "Ad Content"
 Add "Ad Content" to the Campaigns report as a secondary dimension
 Add "Ad Content" to the Placements report as a secondary dimension

Answer 30

Switch the primary dimension in the AdWords Keywords report to “Ad Content”
Add “Ad Content” to the Campaigns report as a secondary dimension
Add “Ad Content” to the Placements report as a secondary dimension