Time Metrics, Dimensions and Settings

Question 1

Which of the following metrics excludes bounces from the calculation?

a. average visit duration
b. average time on page
c. unique pageviews
d. average page/visit

Answer 1

b. average time on page

For Average Time on Page, bounces are excluded from the calculation. In other words, any time on page of 0 is not factored in.

Question 2

Which of the following could a reasons for a site to have high bounce rates and low average times on site?

Answer 2

1. site cosists primarily of a single main page
2. site makes extensive use of Flash, AJAX or other interactive technologies
3. site content does not meet the expectations of visitors

Question 3

What does the Audience > Behavior > Engagement > Session Duration report allow you to do?

Answer 3

Visualize the distribution of visits according to time on site instead of just the average time on site

example
0-10 seconds
11-30 seconds
31-60 seconds

Question 4

Where can you find the ‘Visit Duration’ report?

Answer 4

Audience > Behavior > Engagement >

Question 5

If a visitor to your site accesses page A, page B, page C and then exits, how is the total time on site calculated?

Answer 5

Time on page A + time on page B = total time on site

Question 6

How can you determine whether an increase in Average Visit Duration actually reflects an increase in site interaction?

Answer 6

Look for a corresponding increase in Pages/Visit

Question 7

Which of the following reporting intervals can you display in the main over-time graph within Google Analytics reports?

Answer 7

1. Days
2. Weeks
3. Months

Note - These are the top mid right little boxes that you always click

Question 8

What is the purpose of annotations in Google Analytics?

Answer 8

to help interpret reports