Report Data

Question 1

Which of the following is NOT a format that you can export Google Analytics reports to?

Answer 1

XML

At the top of any report page, you can click the Export button and choose any of the following six file formats: CSV, TSV, TSV for Excel, Excel (XLSX), Google Spreadsheets and PDF.

Question 2

Can you export a TSV file on GA

Answer 2

Yes

Question 3

What does the Secondary Dimension drop-down menu enable you to do?

Answer 3

Further segment table data

Dimensions are essentially segments of your audience or your content, so the Secondary Dimension drop-down allows you to further segment the values that appear as the primary dimension in the table. For example, if you have Keyword selected as the primary dimension in the Search Overview report, you can select City from the Secondary Dimension drop-down and thereby display visits (and other metrics) broken down by keyword and then by city.

Question 4

Which of the following views are available in most reports?

Answer 4

Bar Graph
Pie Chart View
A Comparison Line
A Table View
Pivot View

Question 5

Using the controls in the Google Analytics interface, what is the maximum number of rows that you can display in a report table?

Answer 5

5000

All reports display only 10 rows by default, but you can choose to display up to 5000 rows from the Show Rows drop-down menu below the report table.

Question 6

Of the following, which will Google Analytics track by default?

a. internal site search
b. organic and paid search engine clickthroughs
c. time on site
d. referring websites

Answer 6

c. time on site

d. referring websites

Question 7

What does the In-Page Analytics report display for the selected page?

Answer 7

click percentages for each link on the page