Campaigns Flashcards
Which of the following represent all possible options for tracking AdWords and other pay-per-click campaigns?
- Auto tagging Adwords
- Manually tagging inbound links from AdWords
- Manually tagging inboud links from other Pay Per Clicks
Can you have auto tagging for other pay per click campaigns
No
For AdWords campaigns, you can enable Autotagging, which eliminates the need to tag inbound AdWords links with campaign, source, and medium values. Autotagging also provides a range of other data that allows Google Analytics to display additional metrics such as cost, and o ROI for all of your AdWords keywords. Thus, while manually tagging your AdWords links is possible, Autotagging is the preferred option.
If you’re using campaign parameters to track a banner campaign that you’re running on a partner site, which of the following parameters would you normally use to identify that referring site?
utm_source
http://www.mysite.com/?utm_source=partnersite.com&utm_medium=banner&utm_campaign=3-day-sale
Once you have manually tagged your inbound links with campaign parameters, where in addition to the Campaigns report can you see the medium value for resulting clickthroughs?
All Traffic
You can also see campaign traffic by medium in the All Traffic sources report. In addition to all the medium values that you have specified in your manual campaign tagging, the All Traffic report displays the three default mediums: “referral”, “organic”, and “(none)” (for direct traffic).
Unless you specify “referral” as the medium value in your inbound links, which is not standard practice, campaign traffic will not display in the Referrals report. Similarly, the Direct Traffic report only displays visits that Google Analytics records with “(none)” as medium and “(direct)” as source.
Which of the following are best practice when tagging your advertising campaigns
- Create links using the URL builder that Google provides
- Don’t manually tag your AdWords campaigns
It’s advisable to enable Autotagging in AdWords rather than manually tagging links in your AdWords campaigns.
When you are configuring your own campaign tags, you should the use the URL Builder that Google provides to assist with correct formatting. Values for utm_medium, utm_source and utm_campaign are required; utm_term and utm_content are optional and sometimes not applicable to the given scenario.
Which view filter(s) would you need to apply for the view to display data for visitors from two specific countries only?
One include filter
To accomplish this, you’d need to use the regular expression pipe symbol (|) to signify “or” in the Filter Pattern, as in: Netherlands|Belgium.
You launch two marketing campaigns simultaneously. One is an email campaign in which you tag the inbound link with utm_nooverride=1. The other is a banner campaign in which you also tag the inbound link with utm_nooverride=1.
If a visitor first clicks through on the email link and later clicks through on the banner link, which source will Google Analytics apply to the second visit?
The email campaign, because the banner link was tagged with utm_nooverride=1
Google Analytics normally overrides the original or previous visitor source with the source of the current visit (provided that the current visit was not direct, in which case the original source is maintained).
In this case, utm_nooverride=1 in the email link was not significant, since the first visit originated from the email.
When added to your inbound campaign links, what does utm_nooverride=1 accomplish?
This campaign will not overwrite any previous campaign
Tagging a campaign link with utm_nooverride=1 means that Google Analytics will attribute any resulting visit to a previous campaign or traffic source and not to this link, if a campaign or source has already been recorded on a prior visit.
In other words, adding utm_nooverride=1 to your first campaign will not prevent it from being overwritten by subsequent campaigns. However, adding utm_nooverride=1 to your subsequent campaigns will prevent them from overwriting the previous campaign.
Where can you find the URL Builder tool that can correctly format the parameters for your inbound campaign links?
In the Google Analytics help pages
The URL Builder tool, which you can use to construct campaign URLs, is located in the Google Analytics help pages.
Which of the following is the recommended parameter for tracking different versions or placements of the same ad within a single webpage or email?
a. utm_content
b. utm_term
utm_content
In addition to the obligatory utm_medium, utm_source, and utm_campaign tags, you can use the utm_content campaign tag to differentiate graphical variations within the same banner campaign or different link locations within the same email campaign, as two examples.
Values passed as the utm_content parameter appear in the Campaigns > Ad Content report.
The utm_term parameter is also optional for campaign tracking.
For which of the following campaign types are manual campaign parameters appropriate?
a. banner
b. email
c. AdWords pay-per-click
d. Non-AdWords pay-per-click
a. banner
b. email
d. Non-AdWords pay-per-click
If you have correctly configured your campaign tags for all applicable links, in which reports will all campaign data appear by default? (select two)
a. Acquisition > All Traffic
b. Acquisition > All Referrals
c. Acquisition > Campaigns
d. Acquisition > AdWords > Campaigns
a. Acquisition > All Traffic
c. Acquisition > Campaigns
Visits from clickthroughs on campaign-tagged inbound links appear in Acquisition > All Traffic and Acquisition > Campaigns. AdWords campaigns would also appear in Acquisition > AdWords > Campaigns; other campaigns would not.
Which of the following dimensions does Google Analytics capture automatically for all visits to your website?
a. medium
b. source
c. campaign
d. keyword
a. medium
b. source
Google Analytics automatically captures a medium (such as “referral” or “organic”) and a source (such as “partnersite.com” or “google”) for each visit. Even in the case of direct visits, “(none)” and “(direct)” are recorded as medium and source.
Q1 - Google Analytics automatically captures a medium (such as _____________
Q2 - Even in the case of direct visits, “(none)” and
“referral” or “organic”) and a source (such as “partnersite.com” or “google”) for each visit.
“(direct)” are recorded as medium and source.
Campaign is captured only if you have configured your inbound links with campaign parameters or enabled
Autotagging in AdWords. Keyword is captured for search engine visits, Autotagged AdWords visits, and other visits in which keyword has been configured as a campaign parameter.
