Behavior Reports

Question 1

Which report shows the pages from which most visitors leave your site?

Answer 1

Behavior > Site Content > Exit Pages

Question 2

Is there a bounce rate report

Answer 2

No

Question 3

Which report contains the Navigation Summary view?

Answer 3

Behavior > Site Content > All Pages

Question 4

Why would the previous page, next page, and the page you are analyzing in the Navigation Summary all be the same page?

Answer 4

1. A visitor hits refresh several times on the page
2. The page has graphics that the visitor can click to enlarge

Within the Behavior > Site Content > All Pages > Navigation Summary view, the Previous Page, the Next Page, and the page you are analyzing all appear as the same page in certain cases. This can be caused by visitors who refresh their browsers, thereby generating “self-referring” pageviews. It can also be caused, for example, if the page has graphics that the visitor can click to enlarge.

Question 5

Which report can help you determine how many visitors clicked a “Buy Now” link on a landing page?

Answer 5

Entrance paths tab in the Landing Pages report

Entrance Paths shows the page viewed after the selected landing page, as well as the eventual exit page for the selected second page.

While similar to Next Page Path in the Navigation Summary, Entrance Paths displays landing-page pageviews only. Navigation Summary displays all pageviews that occur at any point in the visit.

Behavior > Site Content > Landing Page —- Click on the tab at the top on the tool bar name “Entrance Paths” next to Explorer

Question 6

Where can you find out what page was viewed before or after a specific page?

Answer 6

1. Navigation Summary view in the Pages report

2. Behavior flow repot

Question 7

The Landing Pages report shows you:

Answer 7

1. Where visitors entered the website
2. Bounce rates

The Landing Pages report displays the first page viewed during visits – in other words, the page on which visitors landed when entering your site. Bounce rate is particularly relevant as a metric in the Landing Pages report, since bounce pertains only to pages viewed as the first page in a visit.

Question 8

Which metric could be an indicator of an ineffective landing page?

Answer 8

High Bounce Rate

Question 9

What can you perform in the Behavior Flow Report

Answer 9

1. Display Pages and Events
2. Drill down in to a specific node
3. Highlight tragic through a specific connection
4. Apply an advanced segment

Question 10

By default which of the following metrics do the Site Speed Report provide

a. How long it takes your pages to download
b. Latency from server redirects
c. Link and button response time
d. How long it takes your pages to fully load in your browser

Answer 10

a. How long it takes your pages to download
b. Latency from server redirects
d. How long it takes your pages to fully load in your browser

Question 11

Which of the following actions can you perform in the Behavior Flow report?

a. Display Pages and Events
b. Drill down into a specific node
c. Highlight traffic through a specific connection
d. Apply an advanced segment

Answer 11

All are Correct

a. Display Pages and Events
b. Drill down into a specific node
c. Highlight traffic through a specific connection
d. Apply an advanced segment