Event Tracking and Virtual Pages

Question 1

Which of the following allow more accurate time reporting for sites which make extensive use of Flash, Ajax or other interactive technologies?

Answer 1

1. Virtual Pageviews
2. Event Tracking

Virtual page views and event tracking are the two ways in which websites that make extensive use of Flash, Ajax or other interactive technologies can more accurately track time spent on pages and the site. Virtual pageviews and events are generated with timestamps, which Google Analytics can compare with the timestamp of the original page load to calculate time on page, at least partially.

Without virtual pageviews or events, time on page would be calculated only when another page is accessed, which may not happen frequently if the page is designed to allow rich user interaction without additional page loads.

Question 2

Which of the following is the method that you can use to create a virtual pageview?

Answer 2

_trackPageview or ga(‘send’,’pageview’)

Question 3

Where can you find virtual pageviews in Google Analytics reporting?

Answer 3

Behavior > Pages

Question 4

Which of the following are best practices when creating virtual pageviews?

Answer 4

1. Adopt a consistent naming convention
2. If you need to separate virtual and actual pageviews, you can create duplicate views and apply Include or Exclude filters based on request URI

Question 5

What are the Values for Event Tracking?:

And which are required

Answer 5

Category - Required
Action - Required
Label
Value

Question 6

Which of the following is NOT an argument of the _trackEvent or ga(‘send’,’event’) method?

Label
Value
Action
Format

Answer 6

Format

Question 7

Of the arguments to _trackEvent or ga(‘send’,’event’), which are optional?

Answer 7

Value

Label

Question 8

How do you assign a value to an event?

Answer 8

Use the optional Value argument for _trackEvent or ga(‘send’,’event’)

Question 9

What is the maximum number of events that Google Analytics can track per visit?

Answer 9

500

Google Analytics tracks a maximum of 500 events per session (so it’s best to avoid tracking highly repetitive events such as mouse movements).

This limitation on events is part of the general limit of 500 overall requests, or “hits”, to Google Analytics per session. Hits include pageviews, events, Ecommerce transactions, and social actions.

Question 10

Which of the following elements are included in the Google Analytics event tracking model?

Answer 10

value, category, action

Question 11

What is the purpose of creating a virtual pageview?

Answer 11

To track a visitor activity that does not generate a regular pageview

Question 12

During your checkout process, the request URI of the page does not change for the last 3 steps. Which of the following is the recommended way to distinguish between these 3 steps in Google Analytics?

Answer 12

On each step, call _gaq.push([‘_trackPageview’, ‘/checkout/step-x’]) or ga(‘send’,’pageview’,’/checkout/step-x’)

Question 13

If the three separate screens of your checkout process don’t correspond with separate URLs (that is, the screen changes but the page URL does not), which method could you call with each screen update to enable a funnel and goal for the checkout?

Answer 13

_trackPageview or ga(‘send’,’pageview’)

Question 14

Which Google Analytics method would be most suitable for determining which of two buttons on a page receives more clicks?

Answer 14

_trackEvent or ga(‘send’,’event’)

Question 15

Which of the following is required for event tracking in Google Analytics?

1. Enable event tracking within your view settings
2. modify the tracking code on each page
3. add event tracking code to each action
4. all of the above

Answer 15

3. add event tracking code to each action

To generate event data in Google Analytics, you must add special code to the actions that you want to track as events.