Internal Site Search

Question 1

Why is it important to analyze how visitors use your internal site search?

Answer 1

1. to identify hidden content on your site
2. to identify content that is missing from your site
3. to evaluate search results for key phrases
4. to identify opportunities for search engine optimization or paid advertising

On both large and small sites, visitors frequently use search boxes as a form of navigation. By examining the search terms that visitors enter, you can identify content that is not sufficiently accessible through regular navigation, or content that is not included on your site but should be.

Question 2

How do you determine your internal Site Search query parameter?

Answer 2

Perform a search on your site to view the query parameter that precedes the query within the resulting URL

Question 3

When setting up your internal Site Search tracking, how many query parameters can you specify?

Answer 3

5

Question 4

Where in Google Analytics are the Site Search reports located?

Answer 4

in the Behavior sectino of the left navigation panel

Question 5

How can you determine the pages on which visitors have performed an internal site search?

Answer 5

Site Search > Pages report

Question 6

What does the Site Search > Usage report display?

Answer 6

comparison of visits who use the site search function with those who do not

Question 7

Which of the following statements about Site Search categories are correct?

a. When you specify your Site Search query parameter(s), you must also specify at least one Site Search category parameter
b. You can specify as many as five Site Search categories
c. As with the Site Search query parameter(s), you can strip Site Search categories out of the request URIs recorded in Google Analytics
d. You can view Site Search categories in the Search Terms report

Answer 7

b. You can specify as many as five Site Search categories
c. As with the Site Search query parameter(s), you can strip Site Search categories out of the request URIs recorded in Google Analytics
d. You can view Site Search categories in the Search Terms report

Question 8

Which of the following reports can tell you whether visitors who search your website have a higher Ecommerce conversion rate than visitors who don’t?

Answer 8

The Ecommerce tab on the Site Search Usage report

Question 9

What are the following metrics can you view in the Site Search> Search Terms report?

Answer 9

1. The average number of times (per search term) that a results page was viewed
2. Percentage of searches that resulted in a site exit or another search
3. Time spent and number of pages viewed after a search
4. Goal and Ecommerce data for each search term

Question 10

In the Search Terms report, how can you display the internal search terms that users entered immediately following a previous internal search?

Answer 10

Apply Refined Keyword as a secondary dimension

Question 11

What are the four Site Search Categories

Answer 11

1. Overview
2. Usage
3. Search Terms
4. Pages

Question 12

What does the Site Search > Usage show

Answer 12

Comparison of visits who use the site search function with those who do not

Question 13

What does the Site Search > Search Term

Answer 13

1. The average number of times (per search term) that a results page was viewed
2. Percentage of searches that resulted in a site exit or another search
3. Time spent and number of pages viewed after a search
4. Goal and Ecommerce data for each search term

Question 14

What does the Site Search > Search Pages

Answer 14

Shows the start pages, and destination pages of the site search

Question 15

Site Search > Pages is used to determine what?

Answer 15

determine the pages on which visitors have performed an internal site search?