Acquisition Reports

Question 1

What does the “utm_nooverride=1” tag on links do?

Answer 1

It ensures that the visit is attributed to the previous source

Question 2

What is the main purpose of the All Traffic report?

Answer 2

It allows you to compare all the mediums/sources that send traffic to your site

Question 3

Which medium value does Google Analytics assign to paid search engine traffic that is not Autotagged or manually tagged?

a. ppc
b. cpc
c. organic
d. referral

Answer 3

c. organic

Question 4

Which visitors to your site may be reported as “(direct)/(none)” for source/medium values?

Answer 4

1. Visitors who come to your site through an email link that does not contain campaign tags
2. Visitors who came to your site through a browser bookmark

Question 5

In Google Analytics, what is a referral path?

Answer 5

The specific URL from which a visitor clicked through to your site

Question 6

Which search engines is Google Analytics able to track by default?

Answer 6

Most commonly used search engines worldwide

Question 7

A visitor clicks through to your website from referrer A, and then returns to your website by clicking through from referrer B, and then returns through a direct visit. On the last visit, the visitor completes a goal. To which source will Google Analytics attribute the goal completion?

a. referrer A
b. referrer B
c. Referrer B, but only if the visitor deletes cookies after the visit from referrer A
d. Direct, but only if the visitor deletes cookies after the visit from referrer A

Answer 7

b. referrer B

In Google Analytics, a visit from a specific source - such as a campaign, referral, or organic search result – overrides the source of the previous visit. A direct visit, conversely, does not override a previous specific source.

Question 8

Which of the following are examples of mediums? (select all that apply)

a. email
b. google
c. partnersite.com
d. referral

Answer 8

a. email

d. referral