AdWords Flashcards
In which report grouping would you find the AdWords reports?
Acquisition
What could a PPC (Pay Per Click) keyword with a high bounce rate indicate?
Landing page irrelevant
You are using the wrong keywords
Which of the following does Google Analytics enable you to track through Autotagging?
adwords pay per click
What is the main benefit of linking your Google AdWords and Google Analytics accounts through Autotagging instead of manual tagging?
To view advanced reporting that measures performance and ROI for campaigns and keywords
Which of the following is a possible reason for the ROI in your AdWords reports to be incorrect?
The AdWords and Analytics accounts are set to different currencies
In addition to the AdWords > Campaigns reports, in which reports can you display your AdWords campaigns?
All under Acquisition
- Campaigns
- Keywords > Paid
- AdWords > AdWords Keywords
What could be the cause of the Cost column showing all zeros on the Clicks tab of the AdWords Campaigns report?
- not enabling autotagging
2. not linking your adwords and analytics accounts
What does the ROI metric demonstrate?
How much you have spent in relation to how much you have earned
Why should you not use a short date range when making decisions based on AdWords ROI?
- because it can take days or longer for visitors to become customers
- because you cannot analyze trends over a short time scale
- because you will miss many repeat conversions
How can you compare performance for different versions of your AdWords ads?
In the Acquisition > AdWords > AdWords Keywords report, select Ad Content as the primary dimension
When you have one AdWords account that points to more than one domain, why must you apply a filter to each view in Google Analytics that corresponds to the domains?
When you apply cost data from an AdWords account, data from the entire account is applied to each view by default
When you apply cost data from an AdWords account, data from the entire account is applied to each Google Analytics view. Google Analytics doesn’t automatically match the URLs of AdWords campaigns with Google Analytics Web properties to which views belong.
Why can the number of AdWords clicks differ from the number of AdWords visits as recorded in Google Analytics?
a. visitors may return to your site directly
b. some visitors may have javascript disabled
c. some visitors may be blocking cookies
d. all of the above
d. all of the above
These are all of the above
a. visitors may return to your site directly
b. some visitors may have javascript disabled
c. some visitors may be blocking cookies
How can you ensure that clicks and visits match in your AdWords campaign report?
You should expect a difference between AdWords clicks and AdWords visits
A difference between Clicks and Visits in the AdWords reports is to be expected. Any factor that prevents the Google Analytics tracking code from loading on an AdWords landing page will prevent the visit from tracking but will have no effect on click count. Conversely, direct return visits for original AdWords clickthrough will increase visits but not affect click count.
Also, there can be as much as a 24-hour delay on the import of click data, which could also widen the short-term discrepancy with visit data (even though data directly from Google Analytics can also be delayed up to 24 hours potentially).
At which level of the admin screens can you verify that AdWords is linked to Google Analytics?
Property
More specific:
Property > AdWords Linking
Is it possible for Google Analytics to import cost data from paid sources other than AdWords?
Yes, you can manually import cost data from other paid sources into Google Analytics
You have the keyword ‘loan’ in your AdWords campaign as a broad match term. Someone searches for ‘best loan rate’ and clicks the link to your website. Which of the following keywords will be displayed in the Keywords report?
loan
AdWords cost data is not appearing in Google Analytics. What could explain this?
- Your AdWords and Google Analytics accounts have not been correctly linked with Autotagging
- A redirect through your advertising management platform may have removed the gclid parameter from the landing page URL
To which other Google Analytics report is the AdWords > Destination URLs report comparable?
Landing Page
In which report can you distinguish between your automatic and managed ads that appeared on the Google (AdSense) Display Network?
Placements
Which of the following AdWords metrics does not relate directly to the profitability of your campaigns?
a. CTR
b. RPC
c. ROI
d. margin
a. CTR
How can you view the performance of your AdWords ad groups?
Select Ad Group as the primary dimension in the AdWords Campaigns report
By which data dimensions can you display the AdWords Bid Adjustments report?
- Device
- Location
- Ad Schedule
In which AdWords report can you select Ad Distribution Network as a primary dimension?
Destination URLS
In the Destination URLs report, you can select Ad Distribution Network to display metrics for ads that appeared within Google Search, on Search Partner sites, or on the Display Network (as part of AdSense).
Which Google AdWords report does not display metrics such as impressions and CTR (clickthrough rate)?
a. campaigns
b. adwords keywords
c. destination URLs
d. Keyword Positions
d. Keyword Positions
Which of the following are available as primary dimensions in the AdWords Day Parts report?
a. mintue
b. hour
c. day of week
d. day of month
b. hour
c. day of week
