AdWords Flashcards
In which report grouping would you find the AdWords reports?
Acquisition
What could a PPC (Pay Per Click) keyword with a high bounce rate indicate?
Landing page irrelevant
You are using the wrong keywords
Which of the following does Google Analytics enable you to track through Autotagging?
adwords pay per click
What is the main benefit of linking your Google AdWords and Google Analytics accounts through Autotagging instead of manual tagging?
To view advanced reporting that measures performance and ROI for campaigns and keywords
Which of the following is a possible reason for the ROI in your AdWords reports to be incorrect?
The AdWords and Analytics accounts are set to different currencies
In addition to the AdWords > Campaigns reports, in which reports can you display your AdWords campaigns?
All under Acquisition
- Campaigns
- Keywords > Paid
- AdWords > AdWords Keywords
What could be the cause of the Cost column showing all zeros on the Clicks tab of the AdWords Campaigns report?
- not enabling autotagging
2. not linking your adwords and analytics accounts
What does the ROI metric demonstrate?
How much you have spent in relation to how much you have earned
Why should you not use a short date range when making decisions based on AdWords ROI?
- because it can take days or longer for visitors to become customers
- because you cannot analyze trends over a short time scale
- because you will miss many repeat conversions
How can you compare performance for different versions of your AdWords ads?
In the Acquisition > AdWords > AdWords Keywords report, select Ad Content as the primary dimension
When you have one AdWords account that points to more than one domain, why must you apply a filter to each view in Google Analytics that corresponds to the domains?
When you apply cost data from an AdWords account, data from the entire account is applied to each view by default
When you apply cost data from an AdWords account, data from the entire account is applied to each Google Analytics view. Google Analytics doesn’t automatically match the URLs of AdWords campaigns with Google Analytics Web properties to which views belong.
Why can the number of AdWords clicks differ from the number of AdWords visits as recorded in Google Analytics?
a. visitors may return to your site directly
b. some visitors may have javascript disabled
c. some visitors may be blocking cookies
d. all of the above
d. all of the above
These are all of the above
a. visitors may return to your site directly
b. some visitors may have javascript disabled
c. some visitors may be blocking cookies
How can you ensure that clicks and visits match in your AdWords campaign report?
You should expect a difference between AdWords clicks and AdWords visits
A difference between Clicks and Visits in the AdWords reports is to be expected. Any factor that prevents the Google Analytics tracking code from loading on an AdWords landing page will prevent the visit from tracking but will have no effect on click count. Conversely, direct return visits for original AdWords clickthrough will increase visits but not affect click count.
Also, there can be as much as a 24-hour delay on the import of click data, which could also widen the short-term discrepancy with visit data (even though data directly from Google Analytics can also be delayed up to 24 hours potentially).
At which level of the admin screens can you verify that AdWords is linked to Google Analytics?
Property
More specific:
Property > AdWords Linking
Is it possible for Google Analytics to import cost data from paid sources other than AdWords?
Yes, you can manually import cost data from other paid sources into Google Analytics
