there americanisation of sport Flashcards
what is the americanisation of sport
represents the copying of American values in sport
American culture is adopted in all areas of the sport including:
clothing, media technology, and marketing and promotion strategies.
what is commercial sport
big influence on the media + TV
specialised channels such as ESPN influenced the development of sky sports in the UK and ireland.
olympic event scheduling that suits the US prime viewing hours
franchising and pay-per-view trends have speed across the world
what is the lombardian ethic
win at all costs- winning is everything
how does the lombardian ethic contrast to Europe
Europe here taking part is most significant and there is emphasis on fair play
what doe obsession with winning lead to for the athletes
leads to athlete doing whatever is necessary to achieve victory
what did the lombardian ethic allow
support for violent sports
what does pressure lead for coaches to do
pressure causes coaches to have highly Paid but insecure jobs
what is the hire and fire policy
when the coaches get fired if they didn’t win the match
what has the lombaridan ethic not allow in the us
no draws must be a winner
what elements of the lombardian ethic have the UK adopted
super bowl league structure adopted by European cup competition
win at all cost ethic been adopted by UK
what are the pathways to professional sport
inter scholastic sport holders high prestige
attract large forums of spectators and sponsorships money leading to money for high quality coaches scholarship and facilities
pathway is via the pro-draft system- awarded is the most talented, allowing students to extend study and options courses whilst being financially supported.
how America has changed sport stars, role models, wealth
america was the first to have athlete receiving huge endorsements deals- tiger woods
Americans often make multi millionaires by 30
American sport entertainment
US sport is entertaining, sensational, and intense which raises popularity
includes off pitch entertainment cheerleaders, mascots
family entertainment
what is the American dream
ideal by which equality of opportunity is available to any American, allowing highest aspiration
individualism core aspects
values of effort, ambition, toughness, strength+ winning
what is the radical ethic
alternative to the lombardian ethic
makes the excellence of the outcome important, but more dominant is the way it is achieved
associated with lifetime sport, health, fitness, mass participation
