sport and society Flashcards
what is commercialism
trusting of sport as a commodity involving the buying and selling of assests with the market place as the driving force behind sport
what are the affects of commercialism
increase audience
increase participation
which leads to improvement in sporting excellence
what is sport sold as
commodity to advertisers
what is commodity
something that is useful, has value and that can be turned to commercial
how does commodity help sports
high price for advertising slots based on the capacity of the sort to reach millions
involved both economic and cultural activity
what are rules and codification
sports needs standard format, and uniqueness to each game
for sports to be stable and have rules
requires training of players to have sportsmanship and FairPlay
how does spectators help commercialisation
consumes the sport commodity over a period of time, with different degreed of intensity of consumption in many ways such as:
-atendence
-Tv/radio
-newspaper
-word of mouth
what is sports labour
professionalism and rule changes push sports organisations into becoming involved in the sports labour market
development of elite sports people as commodities
economic value
under pressure from stakeholders to deliver
what is advertising
means of communication
messages paid for by those who send them se intended to inform people
selling or merchandising of products associated with sport is a major objective
often product specific
what is merchandising
produc t for sale
display which stimulates interest and entices customers to make a purchase
property of value if the name, logo and sport starts
agreements allow trademarks to be used
brands want the fans to associate with their clubs identify to buy merch
how are advertising and merchandising linked
closely linked concepts in retail marketing and communications
use advertising to project a brand image and drive traffic to retail stores
merchandising I the strategic replacement of products that attracts attention
what is a sponsorship
person or company pays the cost of activity
what is sponsorship advertising
corporation pays to be associated with a specific event
sports with best sponsorship have big fan bases
what is team sponsorship
most prominent
can promote company
brand name will feature on teams kit
generates lots of revenue
e.g tams GB= Adidas
stadium sponsorship
selling names rights to a stadium brings increase revenue
