Professional studies - Practicing qualitative methodologies in vet research

Question 1

What are qualitative methodologies used for?

Answer 1

To ask why and how questions
To explore, explain and describe society
To understand social phenomena, relate to social theory and support decision making

Question 2

What research tools do qualitative methodologies use?

Answer 2

Conversations
Documents
Observations
(All to build textual data)

Question 3

What are interviews used for?

Answer 3

Eliciting information about people perceptions and experiences
Understanding people motivations and rationales for actions
As a way to understand a social phenomenon

Question 4

What are the 3 main interview types?

Answer 4

Structured interviews
Semi-structured interviews
Open-ended interviews

Question 5

What are the features of structured interviews?

Answer 5

They use ordered, closed, limited topics

Question 6

What are the features of semi-structured interviews?

Answer 6

They use follow branches

Question 7

What are the features of open-ended interviews?

Answer 7

Show me…

Tell me…

Question 8

What are the 6 different types of sampling?

Answer 8

Random
Systematic
Stratified
Quota
Purposeful
Snowball

Question 9

What is a systematic sample?

Answer 9

Sample at pre-determined intervals

Question 10

What is a stratified sample?

Answer 10

Select sample to reflect some feature of the population

Question 11

What is a quota sample?

Answer 11

Aim to achieve a certain number from each group

Question 12

What is a purposeful sample?

Answer 12

Aimed at a particular group

Question 13

What is a snowball sample?

Answer 13

Talk to someone that is recommended for the survey, then ask who they recommend

Question 14

What are some of the practicalities of qualitative methodologies?

Answer 14

Access/recruitment methods
Place
Appearance
Time
Recording 
Taking notes

Question 15

What are the features of a skilled and respectful interviewer?

Answer 15

Has knowledge
Provides structure
Gentle
Challenging
Listens and interprets
Holds balanced conversations
Abides by ethical standards

Question 16

What are the key words of qualitative methodologies?

Answer 16

o Robust, systematic, informed, reliable, valid, ethical, reflective, critical.

Question 17

What are the methods of steering a conversation?

Answer 17

Funnelling - tell me more
Probing - devils advocate, inconsistencies
Pitfalls - ambiguity, hypothetical, leading

Question 18

What are focus groups?

Answer 18

Explore community issues
Originated in market research - used in political campaigns
Explore multiple views about an issue
Focus on answers AND dynamics

Question 19

Who runs a focus group?

Answer 19

A facilitator

A note-taker

Question 20

What are the practicalities of focus groups?

Answer 20

Who is sampled - same or different type of people
Group size and number
Ground rules

Question 21

What is ethnography and participant observation?

Answer 21

Researcher experiences life from the participants point of view
Describes a whole community/social issue from within

Question 22

What is the difference between ethnography and participant observation?

Answer 22

Ethnography over a longer time period, more embedded

PO - more likely over a day

Question 23

What must ethnography and participant observation include?

Answer 23

Observation

Question 24

What are the practicalities of ethnography and participant observation?

Answer 24

A lot more difficult to conduct

Question 25

What is this?

Answer 25

Lewis