Professional studies - Practicing qualitative methodologies in vet research Flashcards
What are qualitative methodologies used for?
To ask why and how questions
To explore, explain and describe society
To understand social phenomena, relate to social theory and support decision making
What research tools do qualitative methodologies use?
Conversations
Documents
Observations
(All to build textual data)
What are interviews used for?
Eliciting information about people perceptions and experiences
Understanding people motivations and rationales for actions
As a way to understand a social phenomenon
What are the 3 main interview types?
Structured interviews
Semi-structured interviews
Open-ended interviews
What are the features of structured interviews?
They use ordered, closed, limited topics
What are the features of semi-structured interviews?
They use follow branches
What are the features of open-ended interviews?
Show me…
Tell me…
What are the 6 different types of sampling?
Random Systematic Stratified Quota Purposeful Snowball
What is a systematic sample?
Sample at pre-determined intervals
What is a stratified sample?
Select sample to reflect some feature of the population
What is a quota sample?
Aim to achieve a certain number from each group
What is a purposeful sample?
Aimed at a particular group
What is a snowball sample?
Talk to someone that is recommended for the survey, then ask who they recommend
What are some of the practicalities of qualitative methodologies?
Access/recruitment methods Place Appearance Time Recording Taking notes
What are the features of a skilled and respectful interviewer?
Has knowledge Provides structure Gentle Challenging Listens and interprets Holds balanced conversations Abides by ethical standards
What are the key words of qualitative methodologies?
o Robust, systematic, informed, reliable, valid, ethical, reflective, critical.
What are the methods of steering a conversation?
Funnelling - tell me more
Probing - devils advocate, inconsistencies
Pitfalls - ambiguity, hypothetical, leading
What are focus groups?
Explore community issues
Originated in market research - used in political campaigns
Explore multiple views about an issue
Focus on answers AND dynamics
Who runs a focus group?
A facilitator
A note-taker
What are the practicalities of focus groups?
Who is sampled - same or different type of people
Group size and number
Ground rules
What is ethnography and participant observation?
Researcher experiences life from the participants point of view
Describes a whole community/social issue from within
What is the difference between ethnography and participant observation?
Ethnography over a longer time period, more embedded
PO - more likely over a day
What must ethnography and participant observation include?
Observation
What are the practicalities of ethnography and participant observation?
A lot more difficult to conduct
What is this?
Lewis
