Linchpin: Are You Indispensable? by Seth Godin Flashcards
No one is a genius all the time. Einstein had trouble finding his house when he walked home from work every day. But all of us are geniuses sometimes. 59
Linchpin: Are You Indispensable? by Seth Godin
It’s time to stop complying with the system and draw your own map. 85
Linchpin: Are You Indispensable? by Seth Godin
You have been brainwashed by school and by the system into believing that your job is to do your job and follow instructions. It’s not, not anymore. 130
Linchpin: Are You Indispensable? by Seth Godin
Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done. 163
Linchpin: Are You Indispensable? by Seth Godin
In every corporation in every country in the world, people are waiting to be told what to do. Sure, many of us pretend that we’d love to have control and authority and to bring our humanity to work. But given half a chance, we give it up, in a heartbeat. 190
Linchpin: Are You Indispensable? by Seth Godin
People want to be told what to do because they are afraid (petrified) of figuring it out for themselves. 194
Linchpin: Are You Indispensable? by Seth Godin
PERL (Percentage of Easily Replaced Laborers) In the factory era, the goal was to have the highest PERL. 197
Linchpin: Are You Indispensable? by Seth Godin
The goal was to leverage and defend the system, not the people. 200
Linchpin: Are You Indispensable? by Seth Godin
If you build a business filled with rules and procedures that are designed to allow you to hire cheap people, you will have to produce a product without humanity or personalization or connection. 217
Linchpin: Are You Indispensable? by Seth Godin
Consumers are not loyal to cheap commodities. They crave the unique, the remarkable, and the human. 253
Linchpin: Are You Indispensable? by Seth Godin
you earn your place in the market with humanity and leadership. 254
Linchpin: Are You Indispensable? by Seth Godin
Those are the only two choices. Win by being more ordinary, more standard, and cheaper. Or win by being faster, more remarkable, and more human. 260
Linchpin: Are You Indispensable? by Seth Godin
There are no longer any great jobs where someone else tells you precisely what to do. 270
Linchpin: Are You Indispensable? by Seth Godin
Any project, if broken down into sufficiently small, predictable parts, can be accomplished for awfully close to free. 272
Linchpin: Are You Indispensable? by Seth Godin
the law of the Mechanical Turk. Instead of relying on a handful of well-paid people calling themselves professionals, Wikipedia thrives by using the loosely coordinated work of millions of knowledgeable people, each happy to contribute a tiny slice of the whole. 279
Linchpin: Are You Indispensable? by Seth Godin
The original Mechanical Turk was a chess-playing “computer” built in the same year that the Encyclopaedia Britannica was founded. Invented by Wolfgang von Kempelen, the Turk wasn’t actually a computer at all, but merely a box with a small person hidden inside. A person pretending to be a computer. 281
Linchpin: Are You Indispensable? by Seth Godin
services like CastingWords do transcription for less than fifty cents a minute using the Turk. 291
Linchpin: Are You Indispensable? by Seth Godin
The essence of mass production is that every part is interchangeable. Time, space, men, motion, money, and material—each was made more efficient because every piece was predictable and separate. 313
Linchpin: Are You Indispensable? by Seth Godin
first you have interchangeable parts, then you have interchangeable workers. 317
Linchpin: Are You Indispensable? by Seth Godin
Having a factory job is not a natural state. It wasn’t at the heart of being a human until recently. 326
Linchpin: Are You Indispensable? by Seth Godin
competitive pressures (and greed) have encouraged most organizations to turn their workers into machines. If we can measure it, we can do it faster. If we can put it in a manual, we can outsource it. If we can outsource it, we can get it cheaper. The end results are legions of frustrated workers, wasted geniuses 352
Linchpin: Are You Indispensable? by Seth Godin
Abstract macroeconomic theories are irrelevant to the people making a million tiny microeconomic decisions every day in a hypercompetitive world. And those decisions repeatedly favor fast and cheap over slow and expensive. 392
Linchpin: Are You Indispensable? by Seth Godin
For our entire lives, the push has been to produce, to conform, and to consume. What will you do if these three pillars change? 401
Linchpin: Are You Indispensable? by Seth Godin
There are two teams, management and labor. Management owns the machines, labor follows the rules. 418
Linchpin: Are You Indispensable? by Seth Godin
Thornton May correctly points out that we have reached the end of what he calls attendance-based compensation (ABC). There are fewer and fewer good jobs where you can get paid merely for showing up. 426
Linchpin: Are You Indispensable? by Seth Godin
successful organizations are paying for people who make a difference and are shedding everyone else. 427
Linchpin: Are You Indispensable? by Seth Godin
Now, the only way to grow is to stand out, to create something worth talking about, to treat people with respect and to have them spread the word. 475
Linchpin: Are You Indispensable? by Seth Godin
You don’t become indispensable merely because you are different. But the only way to be indispensable is to be different. 481
Linchpin: Are You Indispensable? by Seth Godin
Great schools might work; lousy schools definitely stack the deck against you. 503
Linchpin: Are You Indispensable? by Seth Godin
If you want a job where you get to do more than follow instructions, don’t be surprised if you get asked to do things they never taught you in school. If you want a job where you take intellectual risks all day long, don’t be surprised if your insights get you promoted. 518
Linchpin: Are You Indispensable? by Seth Godin
your outlook is completely due to your worldview. 533
Linchpin: Are You Indispensable? by Seth Godin
“Not My Job” Three words can kill an entire organization. 580
Linchpin: Are You Indispensable? by Seth Godin
when customers have the choice between faceless options, they pick the cheapest, fastest, more direct option. 614
Linchpin: Are You Indispensable? by Seth Godin
you lose if you also race to the bottom. The only way to win is to race to the top. 617
Linchpin: Are You Indispensable? by Seth Godin
When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable. 618
Linchpin: Are You Indispensable? by Seth Godin
The world works too fast for centralized control. 642
Linchpin: Are You Indispensable? by Seth Godin
Evolutionary biologist Stephen Jay Gould wrote, “Violence, sexism, and general nastiness are biological since they represent one subset of a possible range of behaviors. But peacefulness, equality and kindness are just as biological—and we may see their influence increase if we can create social structures that permit them to flourish.” 668
Linchpin: Are You Indispensable? by Seth Godin
A huge concern among capitalists at the turn of the last century was that as factories got better and better at making stuff, there wouldn’t be enough people to buy what they made. The problem wasn’t production; it was consumption. 698
Linchpin: Are You Indispensable? by Seth Godin
imagine a school with a sign that said: “We teach people to take initiative and become remarkable artists, to question the status quo, and to interact with transparency. And our graduates understand that consumption is not the answer to social problems.” 711
Linchpin: Are You Indispensable? by Seth Godin
fear is a great shortcut on the way to teaching compliance. Classrooms become fear-based, test-based battlefields, 742
Linchpin: Are You Indispensable? by Seth Godin
we need a school organized around teaching people to believe, and teachers who are rewarded for doing their best work, not the most predictable work. 750
Linchpin: Are You Indispensable? by Seth Godin
Andrew Carnegie decided that the answer to worker unrest was a limited amount of education. 771
Linchpin: Are You Indispensable? by Seth Godin
Capitalists need compliant workers, workers who will be productive and willing to work for less than the value that their productivity creates. 773
Linchpin: Are You Indispensable? by Seth Godin
What They Should Teach in School Only two things: 1. Solve interesting problems 2. Lead 790
Linchpin: Are You Indispensable? by Seth Godin
Great teachers are precious. Lousy teachers cause damage that lasts forever. 804
Linchpin: Are You Indispensable? by Seth Godin
The linchpin is the essential element, the person who holds part of the operation together. Without the linchpin, the thing falls apart. 813
Linchpin: Are You Indispensable? by Seth Godin
Anthropologie has a buyer, Keith Johnson, who spends six months a year traveling the world, visiting flea markets and garage sales, looking for extraordinary things. Not to sell, perhaps, but to beautify a store. 832
Linchpin: Are You Indispensable? by Seth Godin
The law of linchpin leverage: The more value you create in your job, the fewer clock minutes of labor you actually spend creating that value. In other words, most of the time, you’re not being brilliant. Most of the time, you do stuff that ordinary people could do. 851
Linchpin: Are You Indispensable? by Seth Godin
In 1996, Fred Wilson and Jerry Colonna founded a venture capital firm in New York City. 867
Linchpin: Are You Indispensable? by Seth Godin
Our economy now rewards artists far more than any other economy in history ever has. 871
Linchpin: Are You Indispensable? by Seth Godin
hired someone who knew how to train people to live without a map. 934
Linchpin: Are You Indispensable? by Seth Godin
Far better to build a team that figures out what to do instead. 935
Linchpin: Are You Indispensable? by Seth Godin
Linchpins are able to embrace the lack of structure and find a new path, one that works. 966
Linchpin: Are You Indispensable? by Seth Godin
If you could write Marissa’s duties into a manual, you wouldn’t need her. But the minute you wrote it down, it wouldn’t be accurate anyway. That’s the key. 979
Linchpin: Are You Indispensable? by Seth Godin
Roz and Ben Zander wrote an incredible book called The Art of Possibility. 987
Linchpin: Are You Indispensable? by Seth Godin
You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform. 1001
Linchpin: Are You Indispensable? by Seth Godin
Troubleshooting is never part of a job description, because if you could describe the steps needed to shoot trouble, there wouldn’t be trouble in the first place, right? Troubleshooting is an art, and it’s a gift from the troubleshooter to the person in trouble. 1007
Linchpin: Are You Indispensable? by Seth Godin
Krulak’s law is simple: The closer you get to the front, the more power you have over the brand. 1015
Linchpin: Are You Indispensable? by Seth Godin
If you think the solution is more rules and less humanity, I fear you will be disappointed by the results. Organizations that can bring humanity and flexibility to their interactions with other human beings will thrive. 1019
Linchpin: Are You Indispensable? by Seth Godin
Donald Bradman was an Australian cricket player. He was also the best athlete who ever lived. By any statistical measure, he was comparatively the best at what he did. He was far better at cricket than Michael Jordan was at basketball or Jack Nicklaus was at golf. 1031
Linchpin: Are You Indispensable? by Seth Godin
Fearless doesn’t really mean “without fear.” What it means in practice is, “unafraid of things that one shouldn’t be afraid of.” 1069
Linchpin: Are You Indispensable? by Seth Godin
Reckless, on the other hand, means rushing into places that only a fool would go. 1073
Linchpin: Are You Indispensable? by Seth Godin
Feckless? Feckless is the worst of all. Ineffective, indifferent, and lazy. 1075
Linchpin: Are You Indispensable? by Seth Godin
the last 1 percent takes almost as long to achieve as the first 98 percent did. 1098
Linchpin: Are You Indispensable? by Seth Godin
We’ve been trained since first grade to avoid mistakes. 1116
Linchpin: Are You Indispensable? by Seth Godin
Dylan’s answer gets to the heart of what it means to be an artist: “Yeah I know. It’s a mystery to me too.” 1134
Linchpin: Are You Indispensable? by Seth Godin
If it wasn’t a mystery, it would be easy. If it were easy, it wouldn’t be worth much. 1138
Linchpin: Are You Indispensable? by Seth Godin
Being pretty good is extremely easy these days. 1147
Linchpin: Are You Indispensable? by Seth Godin
So yes, good is bad, if bad means “not a profitable thing to aspire to.” And perfect is bad, because you can’t top perfect. The solution lies in seeking out something that is neither good nor perfect. You want something remarkable, nonlinear, game changing, and artistic. 1158
Linchpin: Are You Indispensable? by Seth Godin
David refused to wait for instructions. He led with his art. 1176
Linchpin: Are You Indispensable? by Seth Godin
A résumé gives the employer everything she needs to reject you. Once you send me your résumé, I can say, “Oh, they’re missing this 1191
Linchpin: Are You Indispensable? by Seth Godin
if you don’t have more than a résumé, you’ve been brainwashed into compliance. 1204
Linchpin: Are You Indispensable? by Seth Godin
people who have the work, not just a résumé. And the work is exactly what the linchpin’s résumé looks like. 1212
Linchpin: Are You Indispensable? by Seth Godin
Projects are the new résumés. 1216
Linchpin: Are You Indispensable? by Seth Godin
If your Google search isn’t what you want (need) it to be, then change it. Change it through your actions and connections and generosity. 1216
Linchpin: Are You Indispensable? by Seth Godin
find a company that understands the value of the linchpin. Find a company that doesn’t use a computer to scan résumés, a company that hires people, not paper. 1227
Linchpin: Are You Indispensable? by Seth Godin
You are not your résumé. You are your work. 1236
Linchpin: Are You Indispensable? by Seth Godin
There are two ways the linchpin can use “no.” The first is to never use it. There’s a certain sort of indispensable team member who always finds a yes. 1244
Linchpin: Are You Indispensable? by Seth Godin
a second kind of linchpin. This person says “no” all the time. 1247
Linchpin: Are You Indispensable? by Seth Godin
Matt Dayton skied Nordic (cross-country) in the 2002 Olympics. He taught me a simple lesson: The person who leans forward the most wins the race. 1252
Linchpin: Are You Indispensable? by Seth Godin
the brand that leans into the problem the hardest will win. 1258
Linchpin: Are You Indispensable? by Seth Godin
He leans into the work, not away from it. His energy creates energy in those around him; his charisma turns into leadership. 1282
Linchpin: Are You Indispensable? by Seth Godin
Melinda has decided that she has a platform, and she uses it to make a tiny difference in every customer’s day. 1291
Linchpin: Are You Indispensable? by Seth Godin
Author Richard Florida polled twenty thousand creative professionals and gave them a choice of thirty-eight factors that motivated them to do their best at work. The top ten, ranked in order: 1. Challenge and responsibility 2. Flexibility 3. A stable work environment 4. Money 1303
Linchpin: Are You Indispensable? by Seth Godin
If you need to conceal your true nature to get in the door, understand that you’ll probably have to conceal your true nature to keep that job. 1326
Linchpin: Are You Indispensable? by Seth Godin
Groucho Marx famously said, “I don’t care to belong to any club that would have me as a member.” 1328
Linchpin: Are You Indispensable? by Seth Godin
over time, organizations won’t pay extra for someone who merely does the easy stuff. 1337
Linchpin: Are You Indispensable? by Seth Godin
Work is nothing but a platform for art and the emotional labor that goes with it. 1341
Linchpin: Are You Indispensable? by Seth Godin
there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances. 1391
Linchpin: Are You Indispensable? by Seth Godin
He’s an artist because he takes a stand, he takes the work personally, and he doesn’t care if someone disagrees. His art is part of him, and he feels compelled to share it with you because it’s important, not because he expects you to pay him for it. 1396
Linchpin: Are You Indispensable? by Seth Godin
Art is a personal gift that changes the recipient. 1410
Linchpin: Are You Indispensable? by Seth Godin
By definition, art is human. 1416
Linchpin: Are You Indispensable? by Seth Godin
A cook is not an artist. A cook follows a recipe, and he’s a good cook if he follows the recipe correctly. A chef is an artist. 1417
Linchpin: Are You Indispensable? by Seth Godin
The second person to install a urinal wasn’t an artist, he was a plumber. 1420
Linchpin: Are You Indispensable? by Seth Godin
If art is a human connection that causes someone to change his mind, then you are an artist. 1434
Linchpin: Are You Indispensable? by Seth Godin
The real artists are the people who dreamed up this system, or possibly the person who drew the first example of my little chimp man. 1444
Linchpin: Are You Indispensable? by Seth Godin
The moment you are willing to sell your time for money is the moment you cease to be the artist you’re capable of being. 1462
Linchpin: Are You Indispensable? by Seth Godin
You have become a day laborer and I have become a day boss. 1465
Linchpin: Are You Indispensable? by Seth Godin
When a day’s work does not equal a day’s pay, that means that at the end of the day, a bond is built. A gift is given and received, and people are drawn closer, not insulated from each other. 1470
Linchpin: Are You Indispensable? by Seth Godin
artists have moved from the exterior of our economy to its center. 1522
Linchpin: Are You Indispensable? by Seth Godin
Peter said, “I don’t care what anybody does in the beverage industry. I really don’t. They’re going to do what they’re going to do. We’ve got to do what we’ve got to do. You have to know what they’re doing, but you don’t have to follow what they’re doing.” 1540
Linchpin: Are You Indispensable? by Seth Godin
mechanics—people do their art where they find it, not the other way around. 1552
Linchpin: Are You Indispensable? by Seth Godin
People with passion look for ways to make things happen. 1561
Linchpin: Are You Indispensable? by Seth Godin
In everything you do, it’s possible to be an artist, at least a little bit. Not on demand, not in the same way each time, and not for everyone. But if you’re willing to suspend your selfish impulses, you can give a gift to your customer or boss or coworker or a passerby. And the gift is as much for you as it is for the recipient. 1583
Linchpin: Are You Indispensable? by Seth Godin
There are two reasons why it’s vital to know whom you are working for. The first is that understanding your audience allows you to target your work and to get feedback that will help you do it better next time. The other reason? Because it tells you whom to ignore. 1591
Linchpin: Are You Indispensable? by Seth Godin
It’s okay to have someone you work for, someone who watches over you, someone who pays you. But the moment you treat that person like a boss, like someone in charge of your movements and your output, you are a cog, not an artist. 1610
Linchpin: Are You Indispensable? by Seth Godin
The future of your organization depends on motivated human beings selflessly contributing unasked-for gifts of emotional labor. 1619
Linchpin: Are You Indispensable? by Seth Godin
The easier it is to quantify, the less it’s worth. 1632
Linchpin: Are You Indispensable? by Seth Godin
The job is what you do when you are told what to do. 1634
Linchpin: Are You Indispensable? by Seth Godin
Your art is what you do when no one can tell you exactly how to do it. 1637
Linchpin: Are You Indispensable? by Seth Godin
why we’re so easily able to expend emotional labor off the job, but uncomfortable expending the same energy on the job. 1651
Linchpin: Are You Indispensable? by Seth Godin
Artists Are Optimists The reason is simple: artists have the chance to make things better. 1653
Linchpin: Are You Indispensable? by Seth Godin
Art, at least art as I define it, is the intentional act of using your humanity to create a change in another person. 1682
Linchpin: Are You Indispensable? by Seth Godin
Poet Bruce Ario said, “Creativity is an instinct to produce.” 1700
Linchpin: Are You Indispensable? by Seth Godin
Artists think along the edges of the box, because that’s where things get done. That’s where the audience is, that’s where the means of production are available, and that’s where you can make an impact. 1710
Linchpin: Are You Indispensable? by Seth Godin
the greatest shortage in our society is an instinct to produce. 1715
Linchpin: Are You Indispensable? by Seth Godin
The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship. 1730
Linchpin: Are You Indispensable? by Seth Godin
Shipping is the collision between your work and the outside world. 1732
Linchpin: Are You Indispensable? by Seth Godin
French refer to esprit d’escalier, the clever comeback that you think of a few minutes after the moment has passed. 1732
Linchpin: Are You Indispensable? by Seth Godin
Every software project that has missed its target date (every single one) is a victim of late thrashing. The creators didn’t have the discipline to force all the thrashing to the beginning. 1751
Linchpin: Are You Indispensable? by Seth Godin