INFLUENCE OF MEDIA ON FOOD CHOICES AND POLICIES

Question 1

IMPACT OF ADS ON CONSUMPTION OF HFSS FOOD VS FRUIT AND VEG?

Answer 1

• THERE IS AN INCREASE IN CONSUMPTION OF HFSS FOOD IN CHILDREN FOLLOWING SCREEN ADS, BUT ADS DON’T HAVE THE SAME EFFECT ON THE CONSUMPTION OF FRUIT AND VEG

Question 2

WHAT ARE THE BRADFORD HILL CRITERIA IN EPIDEMIOLOGY?

Answer 2

THEY DETERMINE PRESENCE OF A CASUAL RELATIONSHIP

- STRENGTH, CONSISTENCY, SPECIFICITY, TEMPORALITY, COHERENCE, PLAUSABILITY, BIOLOGICAL GRADIENT, EXPERIMENT, ANALOGY

Question 3

WHICH GROUPS OF CHILDREN ARE EXPOSED TO ALL FORMS OF ADVERTISING HFSS FOODS MORE?

Answer 3

CHILDREN FROM SOCIOECONOMICALLY DISADVANTAGED AND ETHNIC MINORITY BACKGROUNDS

Question 4

HOW MUCH GREATER IS THE EXPOSURE TO FOOD ADVERTISING IN THE LEAST AFFLUENT VS IN THE MOST AFFLUENT AREAS IN THE UK + WHAT MIGHT BE AN EXPLANATION?

Answer 4

2. 1 TIMES

- POSSIBLY BECAUSE CHILDREN FROM MORE DEPRIVED BACKGROUNDS HAVE MORE DAILY SCREEN TIME

Question 5

WHICH AGE GROUP IS MORE SUSCEPTIBLE TO THE IMPACTS OF FOOD MARKETING?

Answer 5

CHILDREN THAT ARE 8 Y.O. OR YOUNGER

Question 6

WHEN DID THE UK BECOME THE 1ST COUNTRY TO INTRODUCE A TOTAL BAN ON HFSS ADVERTISEMENTS AROUND CHILDREN’S TV PROGRAMS?

Answer 6

2007

Question 7

HOW MANY CHILDREN WATCH TV DURING WHAT IS CONSIDERED ‘ADULT-AIR TIME’?

Answer 7

2/3

Question 8

UPDATED POLICY ON HFSS FOODS ADS IN 2021:

Answer 8

• ADS WILL BE ALLOWED FROM 9pm TO 5.30am
• RESTRICTIONS ON PAID-FOR ADVERTISING ONLINE (e.g. FORBIDDEN TO PAY FOR AN AD ON YOUTUBE)
• APPLIES TO BUSINESSES OF 250+ PEOPLE
• COMING INTO FORCE DECEMBER 2022
• HFSS BRANDS CAN STILL USE THEIR OWN SOCIAL MEDIA PLATFORMS TO FREELY PROMOTE PRODUCTS AND THEY CAN USE THE BRAND NAME COMPLETELY FREELY IN ADS AS LONG AS THE HFSS FOOD ISN’T MENTIONED

Question 9

WAYS IN WHICH MEDIA CONTRIBUTES TO OBESITY STIGMA:

Answer 9

• REPRESENTS IT AS 100% INDIVIDUAL CHOICE
• ASSOCIATES OBESITY WITH BEING LAZY AND EVIL
• PEOPLE WITH OBESITY NOT REPRESENTED ONLINE IN PROPORTIONAL NUMBERS AND IN THE RARE INSTANCES THE +Y ARE REPRESENTED THEIR CHARACTERS HAVE FLAWED PERSONALITIES

Question 10

CONSEQUENCES OF OBESITY STIGMA:

Answer 10

• MENTAL ILLNESS
• REDUCED ABILITY TO MAINTAIN A HEALTHY WEIGHT
• POOR HEALTHCARE UPTAKE AND UTILIZATION
• MORTALITY
• NEGATIVE SOCIOECONOMIC IMPACTS