Attitudes and Behavior 8.3 [HY]

Question 1

Social cognition

Answer 1

• on the ways in which people think about others and how these ideas impact behavior.
• Our attitudes—the ways in which we perceive others—impact the ways we behave toward them.

Question 2

3 Components of attitude & Mneumonic

Answer 2

Mnemonic: ABC
Affective
Behavioral
Cognitive
- Affective component: the way a person feels toward something, and is the emotional component of attitude.
- Behavioral component: the way a person acts with respect to something.
- Cognitive component: the way an individual thinks about something, which is usually the justification for the other two
components.

Question 3

Functional attitudes theory

Answer 3

• attitudes serve four functions:
  knowledge, ego expression, adaptation, and ego defense

Question 4

4 functions of attitudes

Answer 4

*knowledge, ego expression, adaptation, and ego defense

• Knowledge function: attitudes help provide organization to thoughts and experiences, and knowing the attitudes of others helps to predict their behavior
• Ego-expressive: allowing us to communicate and solidify our self-identity.
• Adaptive: attitude is the idea that expressed socially acceptable attitudes will lead to acceptance.
• Ego-defensive: they protect our self-esteem or justify actions that we know are wrong.

Question 5

Learning theory

Answer 5

Posits that attitudes are developed through different forms of learning.

Question 6

Elaboration likelihood model

Answer 6

• theory of attitude formation and attitude change that separates individuals on a continuum based on how
  they process persuasive information.
• At one extreme make decisions based on analysis. Called central route processing.
• Central route to persuasion
• At other extreme those who do not elaborate and focus
  instead on superficial details, called peripheral route processing.

Question 7

The Peripheral route to persuasion

Answer 7

• Attempts to influence attitudes, uses information that appeals to peripheral route processing

Question 8

The Central route to persuasion

Answer 8

• Attempts to influence attitudes uses information that appeals to central route processing

Question 9

Social cognitive theory

Answer 9

• People learn how to behave and shape attitudes by observing the behaviors of others.

Question 10

Bandura’s Triadic Reciprocal Causation

Answer 10

• Behavior, personal factors, and environment—are not independent concepts, but influence each other