Popular Culture (19.3) Flashcards
What was mass media
communication means that reached large audiences.
Television developed with
Lightning speed
What were some facts about tv
it was first avaliable in 1948 and it reached 9 percent of American homes
Early television sets were
The first regular broadcasts
only reached a smal lpart of the East Coast and offered only two hours of programs per week.
Post WWII inovations suhc as
microwave relays which could transmit television waves over long distances helped
In 1956, the Federal Communications Commission did what
regulated and licensed television, telephone, telegraph, radio, and other communications. IT allowd 500 new stations to broadcast
This period of rapid expansion in TV was called:
The golden age
Who was Milton Berle
A TV producer. he attracted people with I love Lucy, and Texaco Star Theater
What was Berles thing
Comedy
Who was Ed. R. Murrow
a television broadcaster
What did Murrow do>
He intorduced 2 innovations
- on the scene reporting
- Invterviewign
this is with See it Now and Person to Person
What were other popular programs
Western, sporting events, original dramas shown in Playhouse 90, The Mickey Mouse Club, The Howdy Doody Show
How did American Businesses take advantage of the opportunities offered by the TV industry
Advertising reached 2 billion in 1960. Sales of TV guide introduced in 1953
What was the TV MEAL
it was a new convenience item that was ready to heat, individual meals on disposible trays.
Was everyone happy with these TV thrillers?
No. Critics objected to its effets on children and minoritiies.
How did TV portray women>
As ideal mothers in Father KNows Best and The Adventures of Harriet of Ozzie
Who rarely appeared on TV
African Americans and Latinos