Chapter 19.2 Flashcards
During the 1950s, what expanded
businesses
BY 1956, what jobs did most AMericans hold
They didnot hold industrial jobs. Many held clerical, managerial, or professeioal occupations
Unlike blue collar workers (industrial) they manufactured goods for sale ) What did white collar workers do
Services like sales, advertising, insurance, an dcommunications
Where did white collar workers preform their services
large coorperations or government agencies
What were conglomerates
Major coorperations that included a number of smaller coorperations
What was an exampple of conglomerates
Xerox, ITT, GE
What was a franchise
a company that offers services in many different locations
What was an example
McDonalds. They had a simple menu and Ray Kroc bout the rights to the franchise
Employees who had good pay and secure jobs sacrificed what
loss of individuality
What did businesses not want
Creative thinkers
What would companies do
Giver personality tests to people applying for jobs
What did coorperations reward people for
teamwork, coorperaiton, loyalty
Americans worked in cities but where did they live
Subarbs. They could afford autos and gas, highways
What was the baby boom
When the birthrate in the late 1940s soared. In 1957 an American infant was born every 7 seconds
What contributed to the baby boom
Reunion of husbands, decreasing of mrariage age, desirability of large families, economic prosperity, advances in medicine
What saved many lives
Vaccines
Who was Jonas Salk
Dr. That developed the vaccine for polio
Who was Benjamin Spock
Author, Pediatrician Common Sense Book of Baby and Child Care sold nearly 10 million copies
What did Spock Advise
- Parents should not spank or sold children
- Hold meetings where children could express
- Mothers could stay at home
In 1958, how high were toy sales
1.25 billion
