Commercialisation Flashcards
What are some advantages of commercialisation for sport?
Increased income, Increased promotion, More organised, Improved facilities/ coaching.
What are some disadvantages of commercialisation for sport?
Media dictates KO, Changing the nature of the sport, Increased pressure on athletes, Athletes become commodities.
Define commercialisation.
The treating of sport as a commodity including the buying and selling of assets.
What are the three parts of ‘the golden triangle’
Sponsorship, sport and media.
What is meant by ‘ring-fenced’ sports?
Sports events that are broadcasted globally for free and are protected from subscription channels.
Why are some sports ring-fenced?
To access the highest number of viewers and protect the viewing of certain activities that are part of cultural heritage.
