Chapter 18 Notes Flashcards
Overview of Cognitive Social Learning Theory
Julian Rotter and Walter Mischel each rest on the assumption that cognitive factors help shape how people will react to environmental forces
one’s expectations of future events are prime determinants of performance
object to Skinner’s explanation that behavior is shaped by immediate reinforcement
As an interactionist, he believes that neither the environment itself nor the individual is completely responsible for behavior
Rotter’s Social Learning Theory 5 hypothesis
- People’s reaction to environmental stimuli depends on the meaning or importance that they attach to an event
- personalities possess relative stability
- motivation is goal directed (rejects the notion that people are primarily motivated to reduce tension or seek pleasure)
- Rotter’s empirical law of effect, which “defines reinforcement as any action, condition, or event which affects the individual’s movement toward a goal”
- people are capable of anticipating events
Rotter’s behavior potential (BP) is
the possibility that a particular response will occur at a given time and place
Rotter’s behavior potential (BP) is a function of both:
expectancy and reinforcement value
Rotter’s 2 kinds of expectancy
Generalized - I went to see zeppelin and they were rock so I’ll go tonight to see bad company and expect to have fun too
Specific
Rotter’s Reinforcement Value
goals with the highest reinforcement value are most desirable / Desire alone, however, is not sufficient to predict behavior
Internal reinforcement is the individual’s perception of an event
external reinforcement refers to society’s evaluation of an event
Reinforcement-reinforcement sequences suggest that the value of an event is a function of one’s expectation that a particular reinforcement will lead to future reinforcements
Rotter’s four variables that must be analyzed in order to make accurate predictions in any specific situation
behavior potential
expectancy
reinforcement value
the psychological situation
Rotter’s Psychological Situation
interaction between person and environment is a crucial factor in shaping behavior
Rotter’s Basic Prediction Formula is
a hypothetical means of predicting specific behaviors
Rotter’s Needs
difference between needs and goals is semantic only. When focus is on the environment, Rotter speaks of goals; when it is on the person, he talks of needs
Rotter’s six broad categories of needs:
Recognition-Status Dominance Independence Protection-Dependency Love and Affection Physical comfort
Rotter’s A need complex has three essential components:
need potential
freedom of movement
and need value
Rotter’s Need potential is
analogous to the more specific concept of behavior potential.
The difference between the two is that need potential refers to a group of functionally related behaviors, whereas behavior potential is the likelihood that a particular behavior will occur in a given situation in relation to a specific reinforcement
Rotter’s freedom of movement (FM) is
Freedom of movement is the average “expectancy” that a set of related behaviors will be reinforced
how many alternative ways do you have of getting to your goal) is analogous to expectancy. If I have more FM then I’ll have more/higher Expectancy
a person with a strong need for dominance could behave in a variety of ways to satisfy that need. She might select her husband’s clothes, decide what college curriculum her son will pursue
Rotter’s need value (NV) is
the degree to which she or he prefers one set of reinforcements to another