Two chosen places - Cornwall/ Canary Wharf REGENERATION Flashcards
Why is rebranding needed in Cornwall?
- Core and periphery - the area was poorly served by transport from London and other areas, this meant that many people were moving out of the area (especially young graduates) as there was no growth of industry or creation of jobs. This caused a ‘brain drain’.
- Lowest weekly wages in Britain — £329.30 — in 2005 which is 25% below the UK average. A lack of rural investment leads to fewer opportunities available and lack of high end employment/
- Lack of rural services.
- Around 29% of UK villages don’t have a village shop/ bus services.
- Deindustrialisation occurred due to decline in agriculture e.g. exhaustion of tin mines creates a negative multiplier effect.
- Southwest film studios which employed over 200 people and received £2 million of funding from Objective one went bankrupt in 2004
How did Cornwall rebrand?
- intro of extreme water sports employing 50/60 people
- University of Cornwall formed to attract graduates
- adding value to products to help increase farmers income (Lobbs farm ex)
- The Eden project
What are the benefits of The Eden project?
-Employs 400 people
-Attracted 1.9 million visitors in the year
-has helped 80% of surrounding local businesses
-visitors spend around 150 pounds.
What are the costs of The Eden project?
-traffic congestion causing pollution
- Project has high carbon footprint
Context about the Eden project
- built on a brownfield site that used to be a china clay quarry
- was introduced in 2001 and consisted of two large biomes which acted as an educational centre promoting sustainable living
- It generated 1.1 billion pounds in the economy.
Who are the players in the rebranding process of Cornwall?
- EU - initiated objective one, boosted economy and grated funding to areas.
- National lottery - funded Eden project
- Private individuals- Rick stein opened a fish restaurant
- South west development agency- use governments money to stimulate and regenerate the economy
- Business interests - such as BT supplying fast broadband
Describe Cornwalls location
Located in south west England almost completely surrounded by sea.
Why is Cornwall less economically successful place than Canary Wharf?
Factors such as:
- primary sector would not benefit economy as climate is west and soil is relatively poor making it unstable for crops to grow
-Economy relies on tourism to provide as younger generations have fled to find better opportunities leaving Cornwall derided of skills.
-No factors to attract investors/ stakeholders.
OVERALL- the area is not popular as a whole making it hard to find sustainable sources of income, lack of stakeholders, opportunities and skills.
What is the changing function and characteristic of Cornwall?
- used to be mostly based around primary and secondary industries such as fish farming and mining
- these have declined due to falling farm revenues, reduction in EU subsidies and the movement of mining abroad.
What is the demographic characteristics of Cornwall? ( age groups and ethnic composition)
- population of 58,000
-mostly ageing population
-93.6% of population are white and ethnic groups being as low as 0.4%.
What is the IMD score of Cornwall? ( Index of multiple deprivation)
83/326
The success of rebranding in Cornwall?
- Faster growth rate at 5.8% while th UK is at 5.4%
- Accessibility - very isolated and derelict
- Connectedness- very little transport links making it less attractive for workers as it makes it harder to travel there. The great western railway is the only railway.
- History- used to provide primary industries now known for the Eden project and high nuclear smth….
Why is rebranding/ regeneration needed in Canary wharf?
- The loss of docks in 1985 due to containerisation causing loss of 30,000 jobs (such as warehousing,international trade) in area
- inadequate transport links by both roads and rail meant that people didn’t invest in area as it was inaccessible.
Describe Canary wharfs location
Located in inner east London (CBD) with surrounding borough tower hamlets and Green which. The London Docklands are mainly located near the river Thames.
How did Canary wharf rebrand/Regenerate?
- invested massively in new buildings and attracted large TNCS to set up the headquarters.
- 50,000 new homes built
- 20 million pounds invested for community and environmental projects.
- DLR opened in 1987
- London city airport opened in 1987
- Limehouse link connects central London directly to docklands
