COMMERCIALISM Flashcards
what is commercialism?
-The management of sport for profit. Commercialisation makes sport a product to be bought & sold
What is media?
- One element of the ‘golden triangle’. TV, radio, written press, & the internet. Aims are to inform, educate, entertain, & advertise
What is spectatorship?
- The act of watching something without taking part. Often relates to sports spectators
What is sponsorship?
-The support of an event, activity, or person related to sport, by providing money or goods
List factors leading to commercialism?
- Growing Public Interest & Spectatorship
- Professionalism
- More Media Interest
- Sponsorship
- Advertising
What is a growing public interest and spectatorship benefiting?
People increasingly want to attend, watch, and be entertained by sport
- More money is attracted to sports as a result
What is professionalism?
Elite sport is now a highly serious professional product
Greater professionalism leads to the attraction of sponsorship
- Increased playing, endorsement, & sponsorship opportunities
Why are sponsorships good for sport?
Greater professionalism & wider exposure of sport is likely to attract sponsorship from commercial organisations
What does more media interest lead to?
Increased coverage by Sky Sports & other dedicated TV & radio sports channels
- More exposure means companies want to sponsor events & performers
(Superbowl adverts = $9million per minute
What is advertising?
Product exposure via sports gives huge profits or business opportunities
what are positive impacts of commercialism on society?
- Public become more sport knowledgeable
- Participation rates could increase due to positive role modelling, inspiration, & encouragement
- Watching or participating both have the potential to be ‘healthy’ pastimes
- what are negative impacts on society from commercialism?
- Some may dislike the ‘win-at-all-costs’ ethic that could be linked to violence, corruption, and/or cheating
what are positive impacts of individual sport?
+ Increased revenue
(Improve stadia/training facilities)
(Increase player recruitment/development)
+ TV income = sport less reliant on gate receipts
+ Unique Leagues & tournaments established
+ Format of sports changed for entertainment
what are positive impacts of commercialism on performers?
+ Sponsorship helps with kit, equipment, training, travel, competition, & accommodation costs
+ Opportunity to become wealthy/famous
what are negative impacts of commercialism on performers?
- Can become commodities/’billboards’
- Experience high levels of pressure
- Unevenly distributed between sports and/or performers
- Playing seasons become too long resulting in burnout/injury
- Job security reduced
