attitudes Flashcards
what is an attitude
a value aimed at an attitude object
- ideas charged with emotion that produces behaviour to a specific situation
what are attitudes
- unstable
- learned
- can be changed
- directed towards an attitude object
- cognitive thoughts
- emotional feelings
- behavioural responses
how is an attitude formed
through socialisation
what is socialisation
process where cultural values are learnt by associating with others
how do we learn from significant others
when the information is reinforced or repeated
how can it be negative
if the behaviour learnt is negative or if the reinforcement is negative- e.g. praise for cheating behaviour
how are they conditioned
by behaviour that is successful and reinforced- e.g. praise will develop a positive attitude between coach and player
what are the three parts of the triadic model
cognitive= your beliefs, knowledge and thoughts, e.g. belief in exercise benefits, ability to win the game
affective= your feelings or emotional responses, e.g. enjoying training
behavioural= your actions or intended behaviour e.g. training 3 times a week
positive attitudes
- learned from role models
- learned from enjoyable experiences
- learned from beliefs
- learned from influence of significant others
- learned by conditioned behaviour
- familiarisation= day to day experiences
what are the 2 concepts of attitude change
- cognitive dissonance
- persuasive communication
cognitive dissonance
- new info given to the performer to cause unease and motivate change
- dissonance= create some conflict in the player; is settled when attitudes are aligned and conflict resolved
what different ways can cognitive dissonance be used
- giving new info to promote a person to question their current behaviour and motivate change= coach may talk about a new method of training or type of strategy to challenge their current thinking
- making activity fun or varying practice to try and change opinion
- using rewards to promote positive behaviour
- bring in a specialist role model from another area to promote the topic
process of cognitive dissonance
- cognitive = give new info
affective = create new emotions
behavioural = give success
what is persuasive communication
can be talked around but is hard if core beliefs are stable making people resilient to change
what has to be done for persuasive communication to work
- message understood
- quality new info
- timing of message is important
- new info should outweigh old beliefs
- message should be given to someone of high status or role model to have an effect
- individual may be resistant to change