Unit 3 - LAC3 - Methods to Improve Adherence Flashcards
What is health education/promotion relevant to?
Target group and improved access to information
What are the three factors in the Hovland-Yale theory of persuasion?
- Communicator
- Communication
- Recipient
What role does the communicator play in persuasion?
Needs to be a legitimate authority figure
How should the communication message be structured for maximum effect?
It needs to be repeated and show a balanced argument with pros and cons
What is the focus of the recipient factor in persuasion?
Characteristics such as intelligence, self-esteem, and demographics
True or False: Strong fear appeals are always effective in persuasion.
False
What are the two levels of fear appeal?
- A lot of graphic detail
- Minimal detail with diagrams
What does the elaboration-likelihood model of persuasion explain?
How people process information differently, either at central or peripheral levels
Define central elaboration in the context of persuasion.
Focuses on the details of the message
Define peripheral elaboration in the context of persuasion.
Focuses on the surrounding aspects of the message, like source credibility
What correlation is typically found in health education/promotion evaluations?
Between information provided and health behavior changes
What is a limitation of correlation in health promotion studies?
Cannot establish cause and effect
What is the impact of stress on adherence to medical advice?
It can limit the ability to cope and adhere
What is the HPA axis’s role in stress response?
Releases cortisol in response to chronic stress
What is the General Adaptation Syndrome (GAS) related to?
The exhaustion stage where bodily resources are depleted