Unit 3 - LAC1 - Fear Arousal Theory of Persuasion Flashcards
According to the fear arousal theory - how do we persuade people?
Evoke fear into them
Evoking fear into people is the method of persuading people according to …
The fear arousal theory
Percieved …. is increased by evoking fear into them
Threat
Fear arousal theory evokes fear into people to make them realise the ….
percieved threat
What is aroused due to fear?
Emotional tension
Emotional tension is aroused by…
evoking fear into people
How does the theory state we persuade people to change?
We frighten them
What happens according to Janis & Fesback if we use too much fear?
People will not be persuaded
Why will people not be persuaded if the message is too fearful?
Won’t pay attention due to anxiety
Why does low fear arousal not persuade change?
It isn’t seen as a threat
What is the optimal level of fear to encourage persuasion to change?
Moderate
Moderate fear is the …
Optimal to persuade change
What is a limitation of fear arousal theory?
Hard to tell how much fear will make people change
The idea that it is hard to determine how much fear to use is a
Limitation of the fear arousal theory
What amount of fear do campaigners like healthy eating & safe-sex campaigners need to use to persuade people?
Moderate
