Unit 3 - LAC1 - Elaboration-Likelihood Model of Persuasion

Question 1

The elaboration-likelihood model has how many routes of persuasion?

Answer 1

2

Question 2

Which theory of persuasion has 2 different routes

Answer 2

The elaboration likelihood model

Question 3

Name the 2 routes of persuasion according to the ELM

Answer 3

Central & Peripheral

Question 4

One route of the ELM is the central route, name the other

Answer 4

Peripheral

Question 5

One route of the ELM is the peripheral route, name the other

Answer 5

Central

Question 6

If info is processed via the central route, does a person have high or low motivation to think about the message?

Answer 6

High

Question 7

A person has high motivation to think about the message if they process it via the

Answer 7

Central route

Question 8

A person has low motivation to think about the message if they process it via the

Answer 8

peripheral route

Question 9

If a person processes info via the peripheral route, do they have high or low motivation to think about the message?

Answer 9

Low

Question 10

Why does the central route lead to high motivation?

Answer 10

Process the message on a deeper level

Question 11

The central route requires more…

Answer 11

Cognitive processing

Question 12

If info is processed via the peripheral route it requires LESS

Answer 12

Cognitive processing

Question 13

Why does the peripheral route require less cognitive processing?

Answer 13

They focus on other features apart from the message like the communicator’s attractiveness

Question 14

Which route leads to a long-lasting persuasion to change?

Answer 14

Central route

Question 15

Which route leads to low persuasion or ability to think of the deeper message?

Answer 15

Peripheral route

Question 16

Which route would the viewer focus on other factors like communicator’s attractiveness?

Answer 16

Peripheral

Question 17

Which route is more effective at persuading people to change?

Answer 17

Central

Question 18

AO3: what is the practical application

Answer 18

Campaigns use both central & peripheral route to lead to more permanent change

Question 19

AO3: The fact that campaigns use both central & peripheral routes leading to a more permanent change is known as a …

Answer 19

Practical Application

Question 20

AO3: What is one limitation of the elaboration-likelihood model?

Answer 20

Mixed evidence that the central route leads to lasting attitude change