The media - how are different social groups represented in the media? Flashcards
What does the term ‘media representation’ refer to?
The way in which different social groups are portrayed in various media forms.
True or False: Media representations are always accurate reflections of reality.
False
Which social groups are often underrepresented in the media?
Minority ethnic groups, women, and the working class.
Fill in the blank: Stereotypes in media can lead to ________ about social groups.
Prejudice
What is a common stereotype of women portrayed in media?
Women are often depicted as caregivers or objects of desire.
Multiple Choice: Which of the following is a common portrayal of elderly people in the media? A) Active and vibrant B) Dependent and frail C) Wealthy and powerful
B) Dependent and frail
What role does the media play in shaping public perceptions of social groups?
The media influences societal attitudes and beliefs about different social groups.
True or False: The media only reflects societal norms and values without influencing them.
False
What is the ‘male gaze’ in media studies?
The portrayal of women from a masculine, heterosexual perspective, often objectifying them.
Fill in the blank: The representation of LGBTQ+ individuals in media has historically been _________.
Limited
What is one effect of media representation on young people’s identity?
It can shape their self-image and understanding of societal roles.
Multiple Choice: Which term describes the oversimplified and generalized beliefs about a group? A) Representation B) Stereotype C) Identity
B) Stereotype
What is the impact of social media on the representation of social groups?
It allows for more diverse voices and perspectives but can also perpetuate stereotypes.
True or False: Media representation has no impact on the political power of social groups.
False
What is ‘intersectionality’ in the context of media representation?
The idea that social identities such as race, gender, and class intersect and affect how individuals are represented.
Fill in the blank: Media can perpetuate ________ by consistently portraying groups in a negative light.
Stigmas
What does ‘tokenism’ mean in media representation?
The practice of including a small number of individuals from underrepresented groups to give the appearance of diversity.
Multiple Choice: Which of the following is a potential consequence of negative media representation? A) Increased social cohesion B) Heightened discrimination C) Greater awareness
B) Heightened discrimination
How do advertisers often use stereotypes in their campaigns?
To appeal to preconceived notions and easily convey messages.
True or False: The portrayal of social groups in the media has remained static over time.
False
What is the significance of diversity in media representation?
It provides a more accurate reflection of society and promotes inclusivity.
Fill in the blank: The ________ model of media representation suggests that media can actively shape and create social realities.
Constructivist
What is the ‘cult of youth’ in relation to media representation?
The tendency to idealize youth and marginalize older individuals in media.
Multiple Choice: Which social group is frequently depicted as villains in media narratives? A) The elderly B) The working class C) Ethnic minorities
C) Ethnic minorities
What does ‘representation theory’ study?
How media representations shape and are shaped by cultural meanings.
True or False: Social media has no influence on traditional media representations.
False
What is a potential benefit of positive media representation for marginalized groups?
It can enhance social acceptance and reduce stereotypes.
Fill in the blank: The concept of ________ refers to the way media can amplify voices that are usually silenced.
Amplification
What is one way that media can challenge existing stereotypes?
By showcasing diverse and complex characters that defy traditional roles.
