social change- social influence

Question 1

what is lessons from minority influence research

Answer 1

drawing attention through social proof- 1950s black white segregating applied all america and civil righs marches drew attention to this situation providing social proof
consistency- civil rights activists represented minority of american pop but position remained consistent millions took part in marches over several years presenting the same messages
deeper processing of issue- activism meant people who accepted status quo began to think deeply about unjustness
augmentation principle- risked their lives numerous times indicated strong belief and reinforces their message
snowball effect- activistis got attention of us gov more and more backed minority position 1964 civil rights act prohibited discrimination making change from minority to majority support for civil rights
social cryptomnesia- people have memory that change has occurered byt dont remeber how it happened

Question 2

what is lessons from conformity research

Answer 2

asch- highlighted importance of dissent in one of variations in which one confederate gave correct answers throughout procedure
broke power of majority encouraging others to do the same
dissent has potential lead to social change

Question 3

what are lessons from obedience research

Answer 3

milgrams research demonstrates the importance of disobedient role models
in variation where confederate teacher refuses to giove shocks to learner rate of obedience in genuine pps plummeted
zimbardo- suggested how obedience can be used to create social change through process of gradual commitment
small instruction obeyed becomes more difficut to resist bigger one, people drift into new behaviour

Question 4

what is research support for normative influences (eval)

Answer 4

research shown social influence processes based on psychological research do work
nolan-aied to see if they could change peoples energy use habits, researchers hung messages on front doors of houses in san diego cali every week for one month, key message most residents trying to reuce energy usage, as a control some redidents had different message that just asked them to save energy but made no reference to other poeples behaviour
signf decreases in energy usage in first group comapred to second
shows conformity can lead to socal change through operation of normative social influence