self report design- research methods Flashcards
likert scale
respondent indicates their agreement with statement using scale- strongly agree to strongly disagreer
rating scales
respondents to identify value represents their strength of feeling about particular topic
fixed choice option
includes list of possble options an respondents are required to indicate those apply to them
designing interviews
involve interview schedule-list of questions interviewr intends to cover
should be standardised to reduce contaminating effect of interviewr bias
will take notes throughout interview or interview may be recorded and analysed later
inovlve interviewer and single pps though group interviews may be appropriate
one to one- interviewer should confuct interview in qioet room as this will increase the likelihood that the interviewee will open up
begin with neutral questions to make interviewee feel relaxed and comfortable
should be remindd that their answers will be treated in the strictest confidence-important if interview includes topics may be personal or sensitive
overuse of jargon
refers to technical terms that are only familiar to those within specialised field or area
emotive language and leading questions
researchers attitude towards topic clear from the way in which th question is phrased
guides respondent towards particular answer
double barrelled questions and double negatives
contains two questions in one the issue being that respondents may agree with one half of the question and not the other
douuble negatives can be difficult for respondents to decipher