Sensation and Perception 1 Flashcards
sensation
occurs when special receptors in the sense organs are activated, allowing various forms of outside stimuli to become neural signals in the brains
sense organs
eyes, ears, nose, skin, taste buds
stimuli
anything in the environment that is picked up by the senses
transduction
the process of converting outside stimuli into neural activity
sensory receptors
specialized forms of neurons stimulated by different kinds of energy eyes = light ears = vibrations touch = pressure or temperature taste and smell = chemical substances
jnd
just noticeable difference
difference threshold
smallest difference between two stimuli that is detectable 50 percent of the time
weber’s law
whatever the difference between stimuli may be, it is always a constant
need more sugar to taste it in a gallon than a cup
absolute threshold
fechner
lowest level of stimulation that a person can consciously detect 50 percent of the time the stimulation is present
subliminal stimuli
stimuli that are below the level of conscious awareness
just strong enough to activate the sensory receptors but are not strong enough for people to be consciously aware of them
subliminal perception
the process by which subliminal stimuli act upon the unconscious mind and influence bx
vicary study
show subliminal messages at theater, say people buy more, but actually fake
event related potentials
erps
used to verify existence of subliminal perception and associated learning
stimuli typically influence automatic relations rather than direct voluntary bx
habituation
way brain deals with unchanging information from the environment
lower centers of brain filter sensory information and prevent conscious attention to stimuli that don’t change
sensory adaption
process by which constant, unchanging information from sensory receptors ignored
difference between habitation and sensory adaption
habituation = sensory receptors still responding to simulation but lower centers of brain aren't sending signals from those receptors to the cortex sensory = receptor cells themselves become less responsive to unchanging stimulus and receptors no longer send signals to brain