RESEARCH QUIZ 2 Flashcards
“Naturalistic method of inquiry of research which deals with the issue of human complexity by exploring it directly” it puts emphasis on humans individual’s ability to decide and create his or her own experience.
It focuses on gaining insights and understanding about an individual ‘s perception and interpretations of events.
This type of research collects data through methods of such as interviews and participant observation.
Qualitative Research
Data analysis results show an individual’s mental, social, and spiritual understanding of the world. Hence, through their worldviews, you come to know what kind of human being he or she is, including his or her values, beliefs, likes and dislikes.
HUMAN UNDERSTANDING & INTERPRETATION
A lot of changes occur continuously in every stage of a qualitative research. As you go through the research process, you find the need to amend or rephrase interview questions and consider varied ways of getting answers, like shifting from mere speculating to traveling to places for data gathering. You are not fixated to a certain plan. Rather, you are inclined to discover your qualitative research design as your study gradually unfolds or reveals itself in accordance with your researchobjectives.
ACTIVE, POWERFUL, & FORCEFUL
Qualitative research allows you to approach or plan your study in varied ways. You are free to combine this with quantitative research and use all gathered data and analysis techniques. Being a multi-method research, a qualitative study applies to all research types, descriptive, exploratory, explanatory, case study, and so on.
MULTIPLE RESEARCH APPROACHES & METHODS
Specific ideas in qualitative research are directed to a general understanding ofsomething. It follows an inductive or scientific method of thinking where you startthinking of particular or specific concept that will eventually lead you to morecomplex ideas such as generalizations or conclusion.
SPECIFICITY TO GENERALIZATION
Quantitative research involves all variables, factors, or conditions affecting thestudy. Your goal here is to understand human behavior. Thus, it is crucial for youto examine the context or situation of an individual’s life – the who, what, why, how,and other circumstances – affecting his or her way of life.
CONTEXTUALIZATION
A qualitative researcher prefers collecting data in a natural setting like observingpeople as they live and work, analyzing photographs or videos as they genuinelyappear to people, and looking at classroom unchanged or adjusted to people’sintentional observations.
DIVERSIFIED DATA IN REAL-LIFE SITUATIONS
Words. Words, and more words come in big quantities in this kind of research.Data gathering through interviews or library reading, as well as the presentation data analysis results, is done verbally. In some cases, it resorts to quoting some respondents’ answers. Likewise, presenting people’s worldviews through visual presentation, e.g., pictures, videos, drawings, and graphs, are significantly used in qualitative research.
ABOUNDS WITH WORDS AND VISUALS
Here, you examine the data yielded by the internal traits of the subject individuals like their emotional, mental, and spiritual characteristics. You study people’s perception or views about your topic and not the effects of their physical existence on your study. In case of objects, e.g., books and artworks, that are subjected to qualitative research, the investigation centers on underlying theories or principles that govern these materials and their usefulness to people.
INTERNAL ANALYSIS
It normally occurs from rehabilitation centers, nursing, social care, psychology, and education. It involves a long-term study of a person, group, organization or situation.
Try to answer the question as to why this thing happens to the subject. Looking for a reason in an event makes you get involved in the relationship of people who are related to the case under study.
Data Collections such as interview, questionnaire, observation and analysis are used.
Case Study
Part of Anthropology and comes from two Greek words, “Ethnos” – people, folk, or nation; and “Grapho,” which means writing. It is a study of a specific cultural group in order to gain a clear understanding of its organizational structure, internal operations, culture and lifestyle.
It also observes people’s lifestyle in a natural or normal setting. Researchers spend their time living, immersing and experiencing community life.
Today, the field of marketing has shown an interest in carrying out ethnographic studies such as feasibility studies. The sample theme of ethnographic studies is as follows:
a. The Feasibility of Hybrid Cars Among Middle Income Earners
b. The Preferred Vaccine Company of the Filipinos
Ethnography
which means something known by sensory experience. It refers to the study of how people find their experience meaningful. The primary goal is to make people understand their experiences of the death of loved ones, the care of the disabled, and the friendliness of people.
Phenomenology
The analysis of different data sources in order to clarify the relationship between past events and the present time is essential to this qualitative research approach. You can draw conclusions, make predictions and identify phenomenological modifications in the unmodified sectors of society from the findings of your study.
Historical Analysis
Qualitative research provides valuable data for use in the design of a product— including data about user needs, behavior patterns, and use cases
Marketing/Business
This theory generally occurs when you introduce a new theory that claims to support the study of data collection and analysis at the same time. You will discover the applicable theory of the situation that will be examined by studying the subjects of the research. The methods of data collection for this form of study are interview, observation and documentary analysis.
Grounded Theory is considered to be a general approach, since it applies to both qualitative and quantitative studies.
Grounded Theory
