What NFTs Mean for Brand Loyalty and How to Make Them Flashcards

1
Q

Rack up

A

phrasal verb
To gradually gain a large amount of something
* They racked up $4 billion in sales last quarter.
* He managed to rack up a pretty sizable bonus.

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2
Q

A and B alike

A

phrase
Both A and B
* Employees and customers alike were celebrating the news.
* It seems that Bitcoin and Ethereum alike are heading for disaster.

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3
Q

A passing fad

A

noun
Something that is popular only for a short time
* The whole bubble tea business was a passing fad.
* We still cannot be sure if this is just a passing fad.

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4
Q

Boom and Bust cycles

A

noun
A cycle of economic expansion and contraction that occurs repeatedly
* We have weathered many boom and bust cycles.
* Crypto has seen many boom and bust cycles.

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5
Q

Grab the headlines

A

verbal phrase
To get a lot of public & media attention
* His death grabbed the headlines worldwide.
* Their collapse will certainly grab the headlines.

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6
Q

The name of the game

A

noun
The basic goal of an activity
* For us the name of the game is customer satisfaction.
* Winning is still the name of the game for him.

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7
Q

A one-stop shop

A

noun
A business that provides a number of different services / products
* We are a one-stop shop for all your human resources needs.
* They are a one-stop shop for everything under the sun.

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8
Q

Seamlessly

A

adverb
Without any problems
* We were able to seamlessly integrate this into our program.
* This software seamlessly combines much-needed audio and video features.

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9
Q

Accrue

A

verb
To accumulate over time
* They managed to accrue dozens of subsidiaries.
* She accrued thousands of frequent-flyer miles.

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10
Q

A later date

A

noun
At a later time
* We need to reschedule this meeting to a later date.
* I believe we will meet up at a later date.

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11
Q

Raffle

A

noun
A system of buying tickets in order to win a prize
* We will hold our yearly raffle next week Monday.
* He won a car in a raffle.

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12
Q

Universal

A

adjective
Existing everywhere / involving everyone
* Adoption of this technology will be universal.
* That decision was met with universal approval.

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13
Q

A freebie

A

noun
Something that is given away for free
* We’ll get some freebies after the dinner.
* This wallet was a freebie I got at that conference.

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14
Q

Pair

A

verb
To combine two things
* We are pairing this incentive program with your bonus.
* They have paired their teams together.

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15
Q

Gamification

A

noun
Making an activity more like a game in order to make it more enjoyable
* Companies are using gamification to train their employees.
* We are using some gamification in our ad campaign.

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16
Q

On the completion of …

A

phrase
When something is completed
* On the completion of your test, please sign it at the top.
* On the completion of the building we will be able to move in.

17
Q

Celebrity ambassador

A

noun
A famous person who is representing a brand
* Steve Wozniak was Persol’s first celebrity ambassador.
* We need to find a better celebrity ambassador.

18
Q

Hype

A

noun
Advertising & public praise for a new product or service
* There is a lot of hype around Apple’s upcoming VR headset.
* The hype surrounding that product has eventually died down.

19
Q

Digital wearables

A

noun
Electronic devices that are designed to be worn on the user’s body
* Digital wearables are all the rage nowadays.
* He is a real geek for digital wearables.

20
Q

Saturated space

A

noun
A market that is already filled with products, companies & users
* Breaking in to such a saturated space will be challenging.
* He is starting his business in a very saturated space.

21
Q

Crypto artist

A

noun
An artist who creates and sells NFT art pieces
* Crypto artists are very active on Twitter.
* She is a very successful crypto artist.

22
Q

Get one’s foot in the door

A

idiom
To make a first step towards a goal by gaining access to an organization, etc.
* He was able to get his foot in the door after applying to Goldman Sachs.
* You should move to New York and try to just get your foot in the door as an intern.

23
Q

Have deep roots in …

A

idiom
To be deeply established in something
* He has deep roots in the Japanese community in São Paolo.
* We have deep roots in the HR business.

24
Q

Credibility

A

noun
The quality of being trusted
* SBF lost all credibility after his bankruptcy.
* We have a lot of credibility with the public.

25
Q

Blockchain

A

noun
A system where crypto transactions are recorded across several computers
* He is deeply involved in blockchain technologies.
* No transaction can be hidden on the blockchain.

26
Q

Bring something to fruition

A

verbal phrase
To complete something successfully
* We were able to bring this project to fruition.
* With these tools you’ll be able to bring your project to fruition.

27
Q

Longevity

A

noun
Remaining popular / useful for a long time
* The longevity of their music is amazing.
* We are aiming for our products to have great longevity.

28
Q

Thriving

A

adjective
Growing / developing
* Twitter has a thriving community of comedians.
* Vietnam is experiencing a thriving economy.