The Flavor of your narrative Flashcards

1
Q

Capture the spirit (of something)

A

verbal phrase
To accurately represent the key features of something
* Her book really captured the spirit of the times.
* He was able to capture the spirit of his life in his autobiography.

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2
Q

Narrative

A

noun
The story of a brand and how it connects emotionally with the customer
* We need to create a clear narrative.
* Their narrative has really connected with their audience.

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3
Q

A company “telling their story”

A

phrase
The narrative that a company creates around itself
* We need to tell our story in our advertising.
* They are telling their story in everything they publish.

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4
Q

Quite frankly

A

adverb
Used when giving an honest and direct opinion
* Well, quite frankly, I don’t really care what happens.
* Quite frankly, I don’t think there’s anything to worry about.

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5
Q

“What do you do?”

A

phrase
“What is your job?”
* So…what do you do?
* Pleased to meet you, what do you do?

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6
Q

Dreaded question

A

adjective - noun
A question that one fears to answer
* That dreaded question always comes up.
* We all fear that dreaded question.

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7
Q

Something seeps into the culture

A

verbal phrase
Something enters the culture slowly
* That mind virus has slowly seeped into the culture.
* Fear of the unknown has seeped into their culture.

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8
Q

Propose

A

verb
To suggest something for others to consider
* Well I propose that we end the meeting now and continue next week.
* She proposed that we cancel the trip.

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9
Q

Literal words

A

noun
Using words with their normally accepted meaning

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10
Q

Interpretive words

A

noun
Words that have several meanings

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11
Q

Bold

A

adjective
Not scared of danger
* That was a really bold move!
* We need a confident and bold leader.

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12
Q

Dreaming big

A

verb
To imagine what you really want and try to accomplish it
* You need to dream big if you want to succeed.
* Dreaming big is a quality all entrepreneurs share.

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13
Q

Old notions of …

A

noun
Old ideas / concepts about something
* I’m getting tired of all these old notions of doing business.
* We need to change those old notions of traditional gender roles.

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14
Q

Flavor

A

noun
A particular quality that can be recognized
* There is a certain flavor in all his movies that I really enjoy.
* His speech had the same basic flavor as last time.

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