Deconstructing Media Messages COPY

Question 1

At face value

Answer 1

noun

To believe something as it is

_{I take everything he says at face value.}

_{I accepted his explanation at face value.}

Question 2

Decode

Answer 2

verb

Translate something into meaningful language

_{He always needs to decode what his wife says.}

_{We need to decode what we hear in advertisements.}

Question 3

Legal disclaimer

Answer 3

noun

A statement to specify legal rights

_{We need to add a legal disclaimer to our product.}

_{There was no legal disclaimer in the advertisement.}

Question 4

Craft

Answer 4

verb

To create

_{I crafted the sentence carefully.}

_{He has crafted many excellent guitars.}

Question 5

Smoke and mirrors

Answer 5

noun

Misleading information

_{Chinese politics are all smoke and mirrors.}

_{He used a lot of smoke and mirrors to convince us.}

Question 6

Preconceptions

Answer 6

noun

An opinion formed before having enough information

_{People have a lot of preconceptions about Japan.}

_{You should not have so many preconceptions about her.}

Question 7

Exaggerated

Answer 7

adjective

Shown as better / worse than reality

_{I’m tired of his exaggerated claims.}

_{A lot of exaggerated data were shown to us.}

Question 8

Cut through the noise

Answer 8

idiom

To grab people’s attention

_{We need to use this ad to cut through the noise.}

_{His marketing plan really cut through the noise.}

Question 9

https://www.youtube.com/watch?v=QJ6lzwm7nlY