Voting Behaviour And The Media- TV AND TV DEBATES The Role And Impact Of The Media In Elections Flashcards
Televisual image
How a leader comes across to voters on television, specifically how confident they appear in front of live television audiences and how well they perform in debates with other party leaders.
A positive televisual image of the leader is important
Neil Kinnock
The 2010 debate
In 2015, Ed Miliband
Theresa May
A positive televisual image of the leader is important
Neil Kinnock
Neil Kinnock’s triumphalist shrieking of “We’re all right’ at the Sheffield Rally in 1992 may have put doubt in the minds of voters that he could be trusted to lead the country.
A positive televisual image of the leader is important
2010 debate
The 2010 debate between the three main parties was credited with denying the Tories a parliamentary majority. Nick Clegg’s strong showing and the resultant ‘Cleggmania’ raised his profile at the expense of David Cameron’s, resulting in a hung parliament.
A positive televisual image of the leader is important
Ed Miliband
In 2015, Ed Miliband fell off the stage in front of a live television audience, which did little to enhance his image as a strong leader.
A positive televisual image of the leader is important
Theresa May
Theresa May’s refusal to participate in a live TV debate became a means of attacking her leadership. Green Party
leader Caroline Lucas MP, who did take part in the debate, said that ‘The first rue of leadership is that you show up.
A positive televisual image of the leader is not important
The Sheffield Rally
The Liberal Democrats
Miliband
The debates between Johnson and Corbyn in 2019
A positive televisual image of the leader is not important
The Sheffield Rally
The Liberal Democrats
Miliband
The debates between Johnson and Corbyn in 2019
A positive televisual image of the leader is not important
The Sheffield Rally
The Sheffield Rally happened only a week before the 1992 election and it is unlikely that this alone accounts for the different levels of support between the opinion polls and the election results.
A positive televisual image of the leader is not important
The Liberal Democrats
The Liberal Democrats only increased their share of the vote by 1% in 2010 and lost seats in the election compared to 2005. Therefore, strong debate performances perhaps do not matter as much as people think.
A positive televisual image of the leader is not important
Miliband
Miliband gave a better than expected performance when interviewed on TV by Jeremy Paxman during the 2015 election campaign, yet still lost the election.
A positive televisual image of the leader is not important
The debates between Johnson and Corbyn in 2019
The debates between Johnson and Corbyn in 2019 were largely seen as dull and repetitive without an obvious winner.
