Social Roles-minority Influence 16 Marks

Question 1

Qualities minorities need to be influencial

Answer 1

Consistent-harder to argue
,alternative view
,Consistent with eachother
-sMe Argument.
Commitment-engage in risks ,danger,ought to pay attention,believable,passion,augmentation principle
Flexibility-too rigid=too narrow minded.prepared to adapt.

Question 2

Supporting evidence

Answer 2

Moscovici 1969
6 ppl asked to view 36 blue colored slides varying in intensity.
Say if blue or green
2 confeds in each group of 6
Who said consistently slides were green.
Wood 1994 meta analysis almost 100 similar studs found minorities being consistent =most influential.

Question 3

Counteracted to supported evidence3

Answer 3

Moscovici artificial task
Not mundane realism
Asking to pick a colour compared to jury case is not important .lack external val.

Question 4

Research support for flexibility

Answer 4

Nemeth et al simulated jury
Discussed how much compensation somone in ski lift accident should be paid.
When confed put dif view ,and refused to change ita lil =no influence
But confed compromised =exerted influence on rest of group.
But only happens when shift layer in negotiation

Question 5

Support for commitment

Answer 5

Rosa parks.1st Dec 1955
Sacrifice freedom n money cus didn’t move out of white man seat.causd Montgomery boycott lasting 381 days demonstrating consistency.
Ecological validity

Question 6

Minority influence not very powerful

Answer 6

Moscovicis study consistent minority very low 8.42%
Takes time for social change to occur