Social Influence-social change Flashcards
Social change is
When minority causes.new beliefs n behaving when society as aa whole changes.
Drawing attention to issue stage
There views dif to those held by majority .creating conflict.that they r motivated to reduce.
Protests,sufferagets used education ,political tactics
Cognitive conflict
Conflict between majority beliefs n a new approach.making majority think,more deep.eg ppl dint think about women not able to vote until sufferagets.
Consistency of position
Minorities more inuencial when express arguments consistently overtime .minority shouldn’t argue with eachother tho.sufferagest appealing for years
The augmentation principle.
Commitment
Suffer so views taken seriously.sufferagets willing to risk or even death from hunger strike.
The snowball effect
Message spreads when more r added .ppl consider issues until reaches tipping point whe leads to wide scale social change .momentum .all adult citizens having vote .initial was 30-21-18 years.
Social cryptommiesia
Memory change has occurred
Do not remmeber how it has happend.
Limmitation Social change through minority is very gradual
Took Yr for work.en age 18 plus to get vote.cus string tendency for humans to conform to majority portion. Rather tha engage in social change.
Moscovicis consistency
8.42% consistent gave wrong answer when confeds gave consistently wrong answer.but when inconsistent conformity dropped to 1.25%.
Role of deeper cognitive conflict .limitation
Diane mackie disagrees that minority causes more deep thought but thiks majority does.has evidence.cus ppl will want to believe what other ppl do cus want to fit it .human nature/desire.thinks majority know better
Supported by asch
Intro ally.casuing conformity levs to drop to 5.5 from 36.8%