Social Influence-Outline And Evaluate NSI Flashcards
Research support
Supported by asch-judged lenth of line with 6 confeds who gave wrong answers on 12/18 trials.75%conform to avoid rejection. NSI=exains they do to avoid ridicule even if goes against private view.adds validity.
Limitation of aschs research
Low pop,123 male American students,wider pop not students /male.dont tell us bout other groups who would respond in same circumstance lack external validity weakens theory of NSI
Counterpoint unclear wether ISI or NSI
Asch 1955 conformity reduced when dissenter .May reduce power of NSI (provide social support or ,ISI cus both alternative source of social info).both poss.may operate together.in most real world situations. L1m1t validity of NSI explanations
Individual differeces
Not predict conformity in every case.some ppl affiliators.need for affiliation -need to relate .McGee n Teevan 1967,found affilators more likely to conform.NSI underlies conformity for some more than others.so individual differences that can be explain.by one theory .limits validity
Outline NSI
Desire to be accepted.to make favourable impression.when we think group can reward/punish us.results in compliance as change behaviours publicly not privately.not permanent. Eg when friends tell a Jo u don’t find funny but laugh anyways.