Social Influence-Outline An Evaluate ISI As An Explanation To Conformity Flashcards
Social influence ISI as an explanation of conformity
research support
Sherifs study asked participants how far in what direction a light moved -was optical illusion.
asked to do on their own then in group
Found estimations changed from first.first estimates now more like group norm.
Supports cus in ambiguous situation conformity increase
Social influence ISI as an explanation of conformity
Limmitation to sherifs research
Low ecological validity
Research in unfamiliar,controlled environment
Task artificial
Not everyday task
Difficult to generalise
Not tell us bout ISI irl
Social influence ISI as an explanation of conformity
Unclear wether ISI or NSI at work in study
Asch 1955 conformity reduced when one dissentor rebel. May reduce power of NSI-provided social support.or ISI cus alternative social info
Both possible
Limit validity
Can’t tell what operates in real world
Social influence
Explanations to conformity
Research support lucas etc al
Lucas found participants conformed more often to incorrect answers they were given when the maths probs were difficult
Cus when qs ez participants ‘knew their own minds’ but when hard relied on the group cus Ambiguous
Shows ppl conform in private n public levels in unclear situations
Social influence ISI as an explanation of conformity
Outline ISI
Motivated by need to be correct.to look competent.when in new /ambiguous situation.copy others.results Internalisation.when belive in other do/say changes internally.permenant.in presence and out.eg copy other students cus “they know what to do” to know better what’s acceptable way to behave.
