Social Influence-Outline An Evaluate ISI As An Explanation To Conformity Flashcards
research support
Sherifs study asked participants how far in what direction a light moved -was optical illusion.
asked to do on their own then in group
Found estimations changed from first.first estimates now more like group norm.
Supports cus in ambiguous situation conformity increase
Counter point to sherifs research
Low ecological validity
Research in unfamiliar,controlled environment
Task artificial
Not everyday task
Difficult to generalise
Not tell us bout ISI irl
Unclear wether ISI or NSI at work in study
Asch 1955 conformity reduced when one dissentor rebel. May reduce power of NSI-provided social support.or ISI cus alternative info
Both possible
Limit validity
ISI is moderated by type of task
Like deciding wether Bristol is most highly populated city in South West of England-found through statistics ,data etc but wether Bristol most fun can’t be made using objective criteria.does not exist
People show greater Influece on social rather than physical reality.
ISI limited for explanation for conformity
Outline ISI
Motivated by need to be correct.to look competent.when in new /ambiguous situation.copy others.results Internalisation.when belive in other do/say changes internally.permenant.in presence and out.eg copy other students cus “they know what to do” to know better what’s acceptable way to behave.