Social Influence-factors Affecting Conformity Asch. Flashcards
Social ingluence factors affecting conformity Asch
-1 confed ,1 naive
= decrease to 4%
Social influence factors affecting conformity Asch
Unanimity is
Extent to which all agree
Social influence factors affecting conformity Asch
-1 vonnfed always give right answer =
decreased to 5.5%
Social ingluence factors affecting conformity-
3 confeds ,1 naive =
Decrease to 31.8%
Social ingluence factors affecting conformity
Aschs
1 dissenter gives a different wrong answer =
Decreased to 9%
Social ingluence factors affecting conformity Aschs
1 confed gives right answer somtimes and wrong answer other times =
Decrease to 25%
Social influence factors affecting congormity Aschs
Unanimities effects
Breaking groups unanimity ,major factor in reducing conformity
Social ingluence factors affecting conformity Aschs
Task difficulty
Conformity I crease,more ambiguous
Social influence factors affecting conformity Aschs
High control
I’ve causing dv,task difficulty, group size,degree of unanimity.
Et al
Means and others
Supporting research for ISI and internalisation
Sherif-asked participants to estimate how far direction of light moved,optical illusion,asked alone then in group,found estimation changed ,more like groups.
High control for VARIABLES affecting conforrmity
Experimental method ,EV reduced cause and effect
Lab IV(task difficulty,unanimity,group size ) causing DV (participant answers)
So high validity
Culturally bias
US individualistic,in collectivist cultures e.g China where social group more important than individual.conformity rate higher.Bond and Smith 1996
Markus 1991cus viewed more favourably ,binds communities together..diff to generalise.only represent US
