Social Influence-factors Affecting Conformity Asch. Flashcards
1 confed ,1 naive
= decrease to 4%
Unanimity is
Extent to which all agree
1 vonnfed always give right answer =
decreased to 5.5%
3 confeds ,1 naive =
Decrease to 31.8%
1 dissenter gives a different wrong answer =
Decreased to 9%
1 confed gives right answer somtimes and wrong answer other times =
Decrease to 25%
Unanimities effects
Breaking groups unanimity ,major factor in reducing conformity
Task difficulty
Conformity I crease,more ambiguous
High control
I’ve causing dv,task difficulty, group size,degree of unanimity.
Et al
Means and others
Supporting research for ISI and internalisation
Sherif-asked participants to estimate how far direction of light moved,optical illusion,asked alone then in group,found estimation changed ,more like groups.
High control for VARIABLES affecting conforrmity
Experimental method ,EV reduced cause and effect
Lab IV(task difficulty,unanimity,group size ) causing DV (participant answers)
So high validity
Limited sample ,low pop val- VARIABLES affecting conformity
123 male students,gender biasy,not representative of female behaviour,Neto 1995 said women want more liked,
Bad cus task difficulty,group size,unanimity difficult to generalise.low external val
Research support VARIABLES affecting conformity
Task difficulty
TODD LUCAS 2006
Participants sole easy and hard qs students (not real)gave answers fro the 3 students.most conformed on difficult qs
Counterpoint to research support VARIABLES affecting conformity
Research found to be more complex than aschs suggested .Lucas et al study found high standards in maths abilities conformed less on hard tasks than those with more confidence .shows individual differences can effect likelihood of conforming